Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Andorra la Vella, Andorra
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Digitalia, a small pay per click company, is headquartered in Andorra la Vella, Andorra. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Faisalabad, Pakistan
Services provided
Founded in 2026, Seller Uplift is an Ecommerce Marketing company. Their services include Ecommerce Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Advertising company BoostifyAd was founded in 2019. The agency provides Advertising and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Google Ads Guy is a pay per click agency. Based in Sydney, Australia, the agency was founded in 2018. Their services include Pay Per Click and Conversion Optimization.
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Undisclosed$100 - $149 / hr2 - 9
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SAL Marketing Group, a PPC company, is in Westminster, Australia. Launched in 2025, the team offers Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Tuition Marketing Formula, a social media marketing firm, was established in 2019. The firm focuses on Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
SEO services firm Southwave Digital Agency was established in 2025. The small team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Amplifyr Marketing is a pay per click agency. The company is located in Brooklyn, New York. Their team specializes in Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Cape Town, South Africa
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Red&white Agency is a pay per click company. Their small team is in Cape Town, South Africa. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr2 - 9Phoenix, AZ
Services provided
GENERZY is a pay per click company established in 2024. The firm focuses on Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9
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Performance Marketing company Crearelabs is based in Noida, India. They focus on Performance Marketing and Pay Per Click and were launched in 2022.
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$1,000+$50 - $99 / hr2 - 9
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GrowTraq is a pay per click company. Their team is headquartered in Manlius, New York. The company provides Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Vandelay Digital Marketing Agency is a PPC company established in 2020. The firm focuses on Pay Per Click and Web Design, and is small.
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UndisclosedUndisclosed2 - 9
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Headquartered in Pinheiros, Brazil, Zagaia is a PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Taguig, Philippines
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See all 2 projectsAt Rank Republik, we know how it feels to run a business and wonder why your competitor shows up first on Google while your shop, clinic, or office stays hidden. That’s where our story begins —
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$1,000+$150 - $199 / hr10 - 49Hawthorn East, Australia
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See all 7 projectsShout Digital is a proficient PPC and SEO agency recognized for its expertise in search engine marketing and managing online ad campaigns. Approximately 90% of reviewers commend their proactive approach and consistent results, with notable improvements in Google Ads ROI and keyword rankings. Clients appreciate Shout Digital's knowledgeable team, transparency, and high client retention rate, which underscore their commitment to delivering outstanding digital advertising services.
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$1,000+$100 - $149 / hr10 - 49Brisbane, Australia
Services provided
See all 6 projectsCall Local - Out of Business was a company providing Pay-Per-Click services, specializing in Google Ads and digital advertising campaigns. Reviews indicate mixed experiences; 50% of clients reported successful outcomes, citing efficient communication and reduced cost per lead, while the other 50% expressed dissatisfaction with ineffective ad management and poor responsiveness. Overall, the company's performance varied significantly across different projects.
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$1,000+< $25 / hr10 - 49London, England
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See all 2 projectsPromotion King offers an extensive range of digital marketing services, including SEO, content writing, social media marketing, web design, and PPC campaigns. Reviews highlight their professionalism, timely delivery, and alignment with client objectives. Clients appreciate their affordability and comprehensive service offerings in areas like Paid Search and Google Ads, which facilitate enhanced online presence and significant business growth.
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsEminence Digital Services offers digital marketing services, lead generation, and keyword optimization. Clients appreciate their innovative strategies, effective project management, and clear communication, resulting in increased website traffic, improved conversion rates, and enhanced brand awareness. The company is noted for its ability to exceed expectations and is highly regarded for its cultural fit and alignment with client values.
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UndisclosedUndisclosed10 - 49Wien, Austria
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See all 1 projectsRankSkipper offers services in SEO, website development, and UI/UX design. Reviews highlight the company’s professionalism, creativity, and expertise, particularly in building websites and managing SEO efforts. Clients appreciated their timely delivery, effective communication, and overall support, which led to increased visibility and customer acquisition.
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$1,000+$50 - $99 / hr10 - 49Philadelphia, PA
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Vici Media, Inc., a SEO agency, is in Philadelphia, Pennsylvania. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oxford, England
Services provided
White.net is a pay per click company. They focus on Pay Per Click and Search Engine Optimization and are in Oxford, England.
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$5,000+$100 - $149 / hr10 - 49Katy, TX
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PushFire, a small pay per click agency, is based in Katy, Texas. The team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
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Pay per click agency SEM Consultants Ltd is located in Birmingham, England and Birmingham, England. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
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Established in 2011, 3GEngagement is a small SEO company headquartered in Colorado Springs, Colorado. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 1981, The frank Agency is a small SEO agency located in Overland Park, Kansas. Their team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Rīga, Latvia
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Based in Rīga, Latvia, J Konsult is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Rīga, Latvia
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Smart AD is an Advertising company. They were launched in 2008 and specialize in Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Budapest, Hungary
Services provided
Web Garden Kft. LLC is a pay per click company. Their small team is based in Budapest, Hungary and focuses on Pay Per Click and Web Design. The agency was launched in 2006.
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$1,000+$25 - $49 / hr10 - 49Bernareggio, Italy
Services provided
NAXA, a small PPC company, is located in Bernareggio, Italy and Milano, Italy. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Milano, Italy
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SEMBOX is a pay per click agency. They offer Pay Per Click and Search Engine Optimization and were established in 2007. The company is headquartered in Milano, Italy.
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$1,000+$25 - $49 / hr10 - 49Sydney, Australia
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SEO Shark is a small SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were established in 2001.
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$5,000+$100 - $149 / hr10 - 49San Isidro, Peru
Services provided
Addconsulta is a pay per click company. Their team is based in San Isidro, Peru and focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Tel Aviv-Yafo, Israel
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Kahena is a small e-commerce development company headquartered in Tel Aviv-Yafo, Israel. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Quezon City, Philippines
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OOm Philippines Inc, is a small pay per click company. They specialize in Pay Per Click and Content Marketing and were launched in 2016.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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The Media Image is a media planning and buying company headquartered in Cape Town, South Africa. They provide Media Planning & Buying and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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SEO company CenterRock Advertising was founded in 2015. The team provides Search Engine Optimization and Graphic Design and is headquartered in Little Rock, Arkansas.
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UndisclosedUndisclosed10 - 49Mobile, AL
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ADvantage Digital is a PPC company based in Mobile, Alabama. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Headquartered in Atlanta, Georgia and Atlanta, Georgia, Libelty SEO is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cockeysville, MD
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Pay per click agency Driven Media Group is headquartered in Cockeysville, Maryland. The team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Johnson City, TN
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Net360, a branding company, is headquartered in Johnson City, Tennessee and Kingsport, Tennessee. Founded in 1997, the team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hoboken, NJ
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In Hoboken, New Jersey, The Macallan Group is a SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Fixel, a small artificial intelligence development company, is headquartered in Atlanta, Georgia. The team focuses on Artificial Intelligence and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fort Collins, CO
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SharpNET Solutions, Inc. Is a web design agency. Established in 1998, the team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Pedro Garza García, Mexico
Services provided
Drive4Marketing, a branding company, is in San Pedro Garza García, Mexico. They offer Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Deerfield Beach, FL
Services provided
Pacific & Lord is a SEO services firm. Based in Deerfield Beach, Florida, the firm was launched in 2001. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Leipzig, Germany
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Established in 2016, snow:white is a small Leipzig, Germany-based PPC company. Their team focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Arnold, England
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Angel Digital is an Arnold, England-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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WLM SEO is a small SEO services firm located in Dublin, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Nottingham , England
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SEO agency Launchpad SEO was established in 2016. The team specializes in Search Engine Optimization and Pay Per Click and is located in Nottingham , England.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.