Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Audience Intelligence is a Market Research company. Located in Singapore, Singapore, their small team focuses on Market Research and Search Engine Optimization. The company was established in 2020.
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$5,000+$300+ / hr10 - 49Coppell, TX
Services provided
RevKey is a Direct Marketing company. They were founded in 2018 and specialize in Direct Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr10 - 49
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SEO company Heracle.io was launched in 2024. The team specializes in Search Engine Optimization and Mobile & App Marketing and is based in Yerevan, Armenia.
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$1,000+$25 - $49 / hr10 - 49Luton, England
Services provided
White Label Solutions is a SEO agency. Headquartered in Luton, England, their small team offers Search Engine Optimization and Pay Per Click. The agency was established in 2006.
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$1,000+Undisclosed10 - 49
Services provided
Established in 2015, zepimedia is a SEO services firm. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Services provided
SEMPPC, a pay per click agency, is located in Kyiv, Ukraine. They specialize in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Digi Growth Lab, a SEO company, was established in 2025. The team offers Search Engine Optimization and Pay Per Click and is headquartered in Ahmedabad, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$50 - $99 / hr10 - 49Vrilissia, Greece
Services provided
FLIPNEWMEDIA is a Digital Strategy company. Located in Vrilissia, Greece, the firm was established in 2007. Their team focuses on Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Cambridge, England
Services provided
Just Up is a pay per click agency founded in 2014. Located in Cambridge, England, the team specializes in Pay Per Click and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$50 - $99 / hr10 - 49Taviano, Italy
Services provided
I'm Evolution srl is a SEO services firm. The company is in Taviano, Italy and Reggio Emilia, Italy. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Montréal, Canada
Services provided
PPC agency Traffic Intensify offers Pay Per Click and Performance Marketing. They were founded in 2018.
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$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
Scale Everyday is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2016. The company is in New York, New York.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Hezo Nova Digital is a SEO agency. Their small team of employees is located in New Delhi, India. Their team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Headquartered in Noida, India, RoasBadhao is a Performance Marketing company. They specialize in Performance Marketing and Pay Per Click and were established in 2026.
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$10,000+$150 - $199 / hr10 - 49
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Headquartered in Brisbane City, Australia, Sneaky Digital is a PPC company. They offer Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2020, Khushi media, a small Mobile & App Marketing company, is headquartered in Rahwali Cantonments, Pakistan. Their team provides Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Dover, DE
Services provided
RoofingROI Labs is a SEO agency. Headquartered in Dover, Delaware and Las Vegas, Nevada, the agency provides Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Lahore, Pakistan
Services provided
Established in 2022, Visnetic Solutions is a pay per click agency. The team specializes in Pay Per Click and Ecommerce Marketing.
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$1,000+< $25 / hr10 - 49
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ZMart, a small pay per click agency, is located in Multan, Pakistan. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Abhishek Mudgal is a branding firm. Headquartered in Indore, India, their small team specializes in Branding and Pay Per Click. The firm was established in 2019.
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$1,000+$25 - $49 / hr10 - 49Johannesburg, South Africa
Services provided
Small e-commerce development company Honey Whale, is located in Johannesburg, South Africa and Cape Town, South Africa. The team specializes in E-Commerce Development and Search Engine Optimization.
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$25,000+$25 - $49 / hr10 - 49
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SEO Symphony is a small Conversion Optimization company. They focus on Conversion Optimization and Pay Per Click and were launched in 2026.
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$1,000+Undisclosed10 - 49Largo, FL
Services provided
Practice Growth Co is an Advertising company. They specialize in Advertising and Pay Per Click and were founded in 2020. The firm is in Largo, Florida.
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Undisclosed< $25 / hr10 - 49Caerphilly, Wales
Services provided
Proveit, a social media marketing agency, is located in Caerphilly, Wales. They focus on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Access One Healthcare Marketing is a Conversion Optimization company. The firm is headquartered in Dubai, United Arab Emirates. Their services include Conversion Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Istanbul, Türkiye
Services provided
Kreativty is a PPC agency launched in 2020. The agency specializes in Pay Per Click and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Osnabrück, Germany
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Think11 GmbH is a PPC agency. Headquartered in Osnabrück, Germany, the agency was established in 2011. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Roșu, Romania
Services provided
SKILLED PPC is a small Roșu, Romania-based pay per click agency. The team specializes in Pay Per Click and Advertising.
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$1,000+Undisclosed10 - 49Land O' Lakes, FL
Services provided
Savvy Dealer is a Land O' Lakes, Florida-based pay per click agency. They focus on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Alhaurín de la Torre, Spain
Services provided
Medical Marketing is a pay per click company based in Alhaurín de la Torre, Spain. Established in 2014, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Small Performance Marketing company Digital Rocket, is located in Dubai, United Arab Emirates. The team provides Performance Marketing and Pay Per Click.
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$5,000+Undisclosed10 - 49
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PAS Agency is an Ecommerce Marketing company. The team offers Ecommerce Marketing and Pay Per Click, and the firm is headquartered in Boca Raton, Florida.
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$1,000+< $25 / hr10 - 49
Services provided
Digital Dreams Inc, a Performance Marketing company, was launched in 2014. The team provides Performance Marketing and Pay Per Click and is in Nagpur, India.
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$1,000+Undisclosed10 - 49
Services provided
Omega Media Group LLC is a SEO company. Launched in 2022, the agency offers Search Engine Optimization and Pay Per Click.
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$5,000+$200 - $300 / hr10 - 49
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PPC agency Jung von Matt IMPACT AG was founded in 2015. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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See all 81 projectsSIPRANSH ECOMMGROWTH is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and Amazon PPC management. They consistently receive high praise for their technical expertise and personalized attention, with 100% of reviews highlighting their professionalism and communication skills. The agency is noted for delivering significant outcomes, such as increased visibility and sales, and is particularly recognized for their innovative approach to PPC campaigns.
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$5,000+$50 - $99 / hr50 - 249
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See all 3 projectsFunnelic Agency is a digital agency that specializes in PPC advertising for Amazon
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UndisclosedUndisclosed50 - 249Durlavpur, India
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See all 2 projectsKajkarma: Your Comprehensive Marketing Partner At Kajkarma, we believe in transforming visions into reality through innovative marketing strategies. As a leading end-to-end marketing agency, we
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$5,000+$25 - $49 / hr50 - 249
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See all 1 projectsDesign Service Pro specializes in creating compelling ecommerce websites with a focus on visually appealing design, seamless navigation, and user-friendly interfaces. The overall feedback highlights their active customer service, transparent workflow, and effective communication, contributing to impressive results such as a significant increase in daily users and reduced cart abandonment rates.
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UndisclosedUndisclosed50 - 249Scranton, PA
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See all 1 projectsNet Driven offers services in website design and domain purchasing aimed at generating appointments for vehicle repair and tire sales companies. However, overall feedback indicates dissatisfaction with their services due to ineffective project management, poor communication, and lack of measurable outcomes, with clients expressing frustration over complex contractual obligations.
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Undisclosed$100 - $149 / hr50 - 249Houston, TX
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Web Designer Houston is a branding firm headquartered in Houston, Texas. They offer Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Sydney, Australia
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The Gruden Group, a social media marketing firm, specialize in Social Media Marketing and Advertising. They were established in 1994.
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$10,000+$100 - $149 / hr50 - 249Seattle, WA
Services provided
Social media marketing firm Sesame Communications focuses on Social Media Marketing and Search Engine Optimization. They were established in 1999.
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$1,000+$50 - $99 / hr50 - 249Thousand Oaks, CA
Services provided
Headquartered in Thousand Oaks, California, RANKGIANT is a Content Marketing company. They offer Content Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Stuttgart, Germany
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Midsize SEO company RegioHelden GmbH, is located in Stuttgart, Germany and Köln, Germany. The team provides Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Haltom City, TX
Services provided
Qualbe Marketing Group is an Advertising company. Based in Haltom City, Texas, the company was launched in 1997. Their team focuses on Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249London, England
Services provided
Pay per click company Unique Digital is located in London, England. They specialize in Pay Per Click and Search Engine Optimization and were established in 1999.
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$5,000+$100 - $149 / hr50 - 249London, England
Services provided
Latitude Digital Marketing is a pay per click agency. Their team is headquartered in London, England and Warrington, England and offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Hamburg, Germany
Services provided
Eprofessional is an Advertising company. The Hamburg, Germany-based team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249München, Germany
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Catbird Seat is a PR firm. Their midsize team is located in München, Germany. Their services include Public Relations and Pay Per Click.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.