Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
Services provided
Vexeo is a public relations agency. They are headquartered in Dortmund, Germany and have midsize team. Their team specializes in Public Relations and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
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Sumax is a Conversion Optimization company. Headquartered in Dortmund, Germany, the firm was founded in 2009. Their services include Conversion Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Gareth Bull is a PPC agency and SEO company. Located in London, England, the team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Threepipe is a social media marketing company. They are headquartered in London, England. Their team provides Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Indian Trail, NC
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Launched in 2017, Websborough is a PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
Services provided
Headquartered in Gurgaon, India, IP Media - Software Development Company is a software development company. The team specializes in Custom Software Development and Web Development.
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$5,000+$100 - $149 / hr50 - 249Vilnius, Lithuania
Services provided
FCR Media Lietuva is a SEO agency. They specialize in Search Engine Optimization and Advertising and were established in 1993. The firm is headquartered in Vilnius, Lithuania.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$100,000+$50 - $99 / hr50 - 249San Diego, CA
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Deck 7, Inc is an Advertising company. Established in 2015, the team offers Advertising and Search Engine Optimization. The firm is headquartered in San Diego, California.
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$1,000+$25 - $49 / hrFreelancerZaječar, Serbia
Services provided
SEO company Practical SEO is based in Zaječar, Serbia. The team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$25 - $49 / hr50 - 249
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SEO agency Beyond Media Global Limited is in Hong Kong. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerLille, France
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David Groult is a pay per click agency and SEO agency. They are headquartered in Lille, France and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Bogotá, Colombia
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PAXZU Latam is a Digital Strategy company launched in 1998. The agency focuses on Digital Strategy and Email Marketing, and is midsize.
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$5,000+< $25 / hr50 - 249Noida, India
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Kloudrac Softwares Private Limited is a custom software development firm founded in 2014. The agency provides Custom Software Development and E-Commerce Development, and is midsize.
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$1,000+$100 - $149 / hrFreelancer
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Based in Cincinnati, Ohio, E3 Local is a small pay per click company. Their services include Pay Per Click and Content Marketing.
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UndisclosedUndisclosedFreelancerJackson, WY
Services provided
Chadwick Content is a small Jackson, Wyoming-based PPC agency and SEO agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Waltham, MA
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Business.com is a Content Marketing company established in 1992. Their team focuses on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Ħaż-Żebbuġ, Malta
Services provided
ICE Malta is a midsize Blockchain company. Launched in 2011, the team offers Blockchain and Digital Strategy.
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UndisclosedUndisclosed50 - 249Santa Barbara, CA
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Invoca, an Advertising company, is headquartered in Santa Barbara, California. The team offers Advertising and Call Center Services.
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$1,000+$25 - $49 / hr50 - 249Mansfield, England
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Boss Digital, a SEO services firm, was launched in 2016. The firm offers Search Engine Optimization and Web Design, and is midsize.
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UndisclosedUndisclosed50 - 249Manhattan Beach, CA
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Nativo Inc is an Advertising company. Located in Manhattan Beach, California, the agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Richardson, TX
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Launched in 2000, TNT Dental is a Logo company. The team provides Logo and Pay Per Click.
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UndisclosedUndisclosed50 - 249Warszawa, Poland
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Headquartered in Warszawa, Poland, Moja Firma is a midsize Accounting company. Their services include Accounting and Pay Per Click.
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UndisclosedUndisclosedFreelancerRotterdam, Netherlands
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Mark Verzijl Marketing is an Advertising and PPC company. The Rotterdam, Netherlands-based company was launched in 2017. Their services include Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Kakkanad, India
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Allianze Infosoft is a Market Research company based in Kakkanad, India and Miami, Florida. They specialize in Market Research and Web Design.
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$5,000+$25 - $49 / hr50 - 249Karachi, Pakistan
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East River Digital is a midsize Karachi, Pakistan-based media planning & buying agency. The team offers Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosedFreelancerMálaga, Spain
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John Kramer Marketing is a Content Marketing company. They are in Málaga, Spain, and their services include Content Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Pasig, Philippines
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I4 Asia Incorporated is a software development firm. They provide Custom Software Development and Digital Strategy and were founded in 2003. The firm is based in Pasig, Philippines.
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$10,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
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Seo Out Of The Box is an user experience design agency. Based in Dubai, United Arab Emirates, their midsize team focuses on UX/UI Design and Graphic Design. The firm was established in 2012.
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$1,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Established in 2019, MassMan CyberGeeks Design Services - Digital Marketing Company in Dubai UAE is a Content Marketing company. The team focuses on Content Marketing and Conversion Optimization.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
Services provided
Nubis - The Performance Agency is an Affiliate Marketing company. Located in Amsterdam, Netherlands, the team focuses on Affiliate Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Albany, CA
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ESP WebZing, a custom software development company, was launched in 2001. They focuses on Custom Software Development and UX/UI Design.
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$5,000+$25 - $49 / hr50 - 249Riyadh, Saudi Arabia
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In Riyadh, Saudi Arabia and Lucknow, India, Skyview Smart Solutions is a midsize SEO company. Their services include Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed50 - 249Kozhikode, India
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Midsize data analytics company Mindster Dx, is based in Kozhikode, India. Their services include BI & big data consulting & SI and Business Consulting.
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$1,000+$25 - $49 / hr50 - 249Delhi, India
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RankSoldier International Pvt Ltd is a SEO agency located in Delhi, India. They provide Search Engine Optimization and Public Relations.
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$1,000+$25 - $49 / hr50 - 249
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Virtual Oplossing Pvt Ltd is an Advertising company headquartered in Newark, Colorado. They offer Advertising and Branding.
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UndisclosedUndisclosed50 - 249Shen Zhen Shi, China
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Suninway Web Design (Shen Zhen) Limited is a SEO company. Their team is headquartered in Shen Zhen Shi, China. The agency specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Nagpur, India
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Founded in 2016, The Lead Market is a Market Research company. Their services include Market Research and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Hanamkonda, India
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Social media marketing company SVAPPS SOFT SOLUTIONS PVT LTD was founded in 2012. The team offers Social Media Marketing and Mobile & App Marketing.
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$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
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Canada Web Services, a social media marketing company, was established in 2003. They provides Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hrFreelancerJaipur, India
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SEO company SEO Expert Jaipur is based in Jaipur, India. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2021.
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$1,000+$25 - $49 / hr50 - 249Rawalpindi, Pakistan
Services provided
Software Craft is a Rawalpindi, Pakistan-based SEO agency. They offer Search Engine Optimization and Branding and were launched in 2014.
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UndisclosedUndisclosed50 - 249
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Ingenious Netsoft is a SEO company founded in 2010. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Small pay per click company EVOLV Digital, is in Boise, Idaho. Their services include Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr50 - 249Kolkata, India
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Hih7 Webtech P. Ltd. Is a web design company. Established in 2012, the agency is located in Kolkata, India. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerKöln, Germany
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VentureTime Marketing is a small PPC agency and Ecommerce Marketing company in Köln, Germany. Their services include Pay Per Click and Ecommerce Marketing.
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UndisclosedUndisclosed50 - 249Melbourne, Australia
Services provided
Webcentral is a SEO services firm. They are located in Melbourne, Australia and have midsize team. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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ZestGeek Solutions is a social media marketing firm. The company is headquartered in Sahibzada Ajit Singh Nagar, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Chicago, IL
Services provided
Established in 2011, UniSoftwares is a SEO services firm. The agency provides Search Engine Optimization and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249Atlanta, GA
Services provided
Launched in 2007, PureCars is an Advertising company. The team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Campbell, CA
Services provided
Creative Logo Agency is a Logo company. The firm is located in Campbell, California. Their team provides Logo and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.