Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+Undisclosed50 - 249Noida, India
Services provided
De Box Global is a midsize Noida, India-based PPC agency. Their services include Pay Per Click and IT strategy consulting.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Launched in 2015, Codeking, a midsize custom software development firm, is in Houston, Texas. Their services include Custom Software Development and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Established in 2011, Ralecon, a midsize Digital Strategy company, is in Bengaluru, India. Their services include Digital Strategy and Social Media Marketing.
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$10,000+< $25 / hr50 - 249
Services provided
Data Outsourcing India , a Back Office Outsourcing company, focus on Back Office Outsourcing and Document Digitization & Management. They were established in 2006.
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UndisclosedUndisclosed50 - 249
Services provided
Fin-ex Outsourcing is a midsize Dubai, United Arab Emirates-based Finance & Accounting Outsourcing (FAO) company. The team provides Finance & Accounting Outsourcing (FAO) and Accounting.
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UndisclosedUndisclosedFreelancerBarcelona, Spain
Services provided
SEMSEO Agency is a SEO company and pay per click company launched in 2020. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
Founded in 2019, Winkefy is a social media marketing firm. Located in Toronto, Canada, the team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed50 - 249Murrieta, CA
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ProSites is a social media marketing firm. Launched in 2003, the company is located in Murrieta, California. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Cedar Rapids, IA
Services provided
Launched in 1999, Geonetric is a Content Marketing company. The team provides Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
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Shyft Digitally is an Advertising company established in 2015. The team provides Advertising and Social Media Marketing and is located in Toronto, Canada.
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$10,000+$100 - $149 / hr50 - 249Covina, CA
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Data Annotation Services company INFOTANKS MEDIA is based in Covina, California. They provide Data Annotation Services and Digital Strategy.
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UndisclosedUndisclosed50 - 249København, Denmark
Services provided
Represented by Bloggers Delight is an Advertising company located in København, Denmark and Vejle, Denmark. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Gurugram, India
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In Gurugram, India, DigiAladdin Marketing & Media Agency is a social media marketing company. They offer Social Media Marketing and Search Engine Optimization and were established in 2021.
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UndisclosedUndisclosed50 - 249Newark, NJ
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In Newark, New Jersey, IT Chimes is a web development firm. The team specializes in Web Development and Mobile App Development.
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$10,000+$200 - $300 / hr50 - 249
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Amz Experts is a social media marketing firm launched in 2012. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Honolulu, HI
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DigiVortex, a social media marketing firm, is located in Honolulu, Hawaii. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Richmond Hill, Canada
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Launched in 2012, Wisdek Corp, a midsize social media marketing agency, is in Richmond Hill, Canada. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerY Waun, England
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Located in Y Waun, England, Atomica is a small social media marketing firm and pay per click agency. The team offers Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249
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WhyNet is a social media marketing agency launched in 2011. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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TilStar is a SEO company founded in 2017. The midsize team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Banja Luka, Bosnia and Herzegovina
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Aquarius is a social media marketing agency. Launched in 1993, the team offers Social Media Marketing and Pay Per Click. The agency is in Banja Luka, Bosnia and Herzegovina.
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Undisclosed$25 - $49 / hr50 - 249Portland, OR
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Established in 2003, Synapse Interactive is a branding company. Based in Portland, Oregon, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
GlobalWide Media is an Advertising company. The Los Angeles, California-based company was established in 2006. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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Located in Santa Monica, California, SparkXGlobal is a midsize Marketing Strategy company. The team provides Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerEncinitas, CA
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Located in Encinitas, California, Bidstream Media is an Advertising and pay per click agency. They specialize in Advertising and Pay Per Click and were founded in 2016.
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UndisclosedUndisclosed50 - 249Cheshire, CT
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The Best Postcards is a social media marketing company. They are based in Cheshire, Connecticut. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Melon Local, a public relations agency, was established in 2019. The firm focuses on Public Relations and Social Media Marketing, and is midsize.
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$1,000+$100 - $149 / hrFreelancerBransgore, England
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Dan Brown PPC, a social media marketing firm and PPC company, is located in Bransgore, England. They specialize in Social Media Marketing and Pay Per Click and were established in 2010.
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$1,000+$25 - $49 / hrFreelancerBangkok, Thailand
Services provided
John Freelance, a social media marketing agency and pay per click company, was launched in 2023. They offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerMooresville, NC
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Echo Internet Marketing is a pay per click agency. Their small team is located in Mooresville, North Carolina. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Denver, CO
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Midsize social media marketing firm Omnia Business, is located in Denver, Colorado. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
Boost Your Bizz is a midsize social media marketing firm. Launched in 2022, the team provides Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosedFreelancerMelbourne, FL
Services provided
Headquartered in Melbourne, Florida, DotCom Reps, LLC is a SEO services firm and PPC agency. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Founded in 2024, Fix Your Ecom is a PPC agency. The team provides Pay Per Click and Search Engine Optimization and is based in New York City, New York.
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$5,000+$25 - $49 / hr50 - 249
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Agencia SEO US is a SEO company. They were founded in 2000 and provide Search Engine Optimization and Conversion Optimization.
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$10,000+$100 - $149 / hr50 - 249Berlin, Germany
Services provided
Clicklead Network is a social media marketing agency. The Berlin, Germany-based company specializes in Social Media Marketing and Affiliate Marketing.
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$1,000+< $25 / hr50 - 249Alwar, India
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Satnam Webtech is a SEO company. The Alwar, India-based firm specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Ho Chi Minh, Vietnam
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Chi Doanh Co., Ltd, a SEO agency, was established in 2009. In Ho Chi Minh, Vietnam, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerHoogstraten, Belgium
Services provided
Matoba is an Advertising and PPC agency. Their team is headquartered in Hoogstraten, Belgium and specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosedFreelancerHickory, NC
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Innovation Mind is a SEO services firm and pay per click agency. Founded in 2015, the agency is in Hickory, North Carolina. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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Founded in 2018, NapCloud is a PPC agency. Based in Indianapolis, Indiana, the team focuses on Pay Per Click and Web Development.
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$5,000+$100 - $149 / hr50 - 249KOWLOON BAY,, Hong Kong
Services provided
Digicenta is a public relations company. Headquartered in KOWLOON BAY,, Hong Kong and KOWLOON BAY, Hong Kong, their team offers Public Relations and Marketing Strategy.
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$1,000+< $25 / hr50 - 249Cyberjaya, Malaysia
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Established in 2022, Top Operative AI is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization and is located in Cyberjaya, Malaysia.
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UndisclosedUndisclosed50 - 249
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Amz Store Creation is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Located in Los Angeles, California, FBA Listing Optimization is a midsize SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerThe Woodlands, TX
Services provided
Founded in 2012, Appendant is a SEO agency and pay per click company. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerPula, Croatia
Services provided
Headquartered in Pula, Croatia, marketingashi is a social media marketing company and PPC agency. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$200 - $300 / hr50 - 249
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Full Circle Agency, an Ecommerce Marketing company, was founded in 2023. The team specializes in Ecommerce Marketing and Pay Per Click.
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$10,000+$200 - $300 / hr50 - 249
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PPC agency American Book Publisher was founded in 2023. The firm specializes in Pay Per Click and Print Design, and is midsize.
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UndisclosedUndisclosedFreelancer
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Velizara TELLALYAN, a small SEO agency and pay per click company, is in Central, Hong Kong. Their services include Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.7/40.019.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
33.8/40.019.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34/40.018.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.6/40.017.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.