Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+Undisclosed2 - 9
Services provided
See all 1 projectsNetrX Digital is the best digital marketing agency in Patna, helping local businesses and healthcare brands win measurable growth. We build data-driven strategies that turn clicks into customers and
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsAt Elevate Technolab, we are a client-focused full-service digital agency. From building your brand identity to developing eye cathcy & powerful websites and driving results through digital
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsRubidSoft – Comprehensive IT ServicesRubidSoft is a Bangladesh-based IT solutions company dedicated to helping businesses grow through innovative and reliable digital services. Since 2019, we have
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$1,000+$25 - $49 / hr2 - 9Osogbo, Nigeria
Services provided
See all 1 projectsBlaize Dynamix Agency is a full-service digital marketing and eCommerce growth agency led by Sunny Blaize dedicated to helping businesses build, launch, and scale with confidence.
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$1,000+$25 - $49 / hr2 - 9Vallivattom, India
Services provided
See all 1 projectsWe are a trusted digital marketing company in India, dedicated to helping businesses grow with innovative strategies and measurable results. As a team of experienced professionals, we bring together
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsDigital Reach offers a range of digital marketing services, including PPC, SEO, and social media marketing. Clients praise their ability to enhance brand presence and deliver timely, effective strategies tailored to specific business needs. The company is noted for its strategic alignment with client goals and excellent project management, resulting in satisfied customers and improved online reach.
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UndisclosedUndisclosed2 - 9Port Huron, MI
Services provided
See all 1 projectsPetoskey Stone Media Inc. offers social media management and design services, particularly for platforms like Facebook. Overall feedback suggests dissatisfaction with their service quality and client engagement, as highlighted by complaints about inadequate communication and low project execution standards. One review specifically criticizes their ability to deliver subpar work while still retaining clients.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9Lindon, UT
Services provided
See all 1 projectsRise Online Marketing provides services focused on PPC, Google Ads, and paid search campaigns. The overall feedback highlights significant issues with their project management, lack of communication, and failure to deliver promised results, leading to a highly dissatisfied client experience.
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UndisclosedUndisclosed2 - 9Lehi, UT
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See all 1 projectsCenturion Digital Marketing specializes in PPC services, including Google Ads and Paid Search campaigns. However, reviews indicate significant issues with communication and project execution, resulting in delays and unlaunched ads. Clients were drawn to their pitches but were dissatisfied with the lack of progress and upfront retainer fees not initially disclosed.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Arlington, WA
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See all 1 projectsValor Marketing LLC offers services that include verifying business accounts on social media platforms like Instagram. However, the overall feedback from the provided review is extremely negative, with themes of unfulfilled promises, poor communication, and unethical behavior.
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$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
ConnectedMarkets is a SEO company. The company is based in Los Angeles, California. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Agoura Hills, CA
Services provided
Fresh Agency is a Content Marketing company. They provide Content Marketing and Mobile & App Marketing and were launched in 2010. The company is in Agoura Hills, California.
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$1,000+$50 - $99 / hr2 - 9Marina del Rey, CA
Services provided
Established in 2012, Half Dome Partners, a small SEO company, is headquartered in Marina del Rey, California. Their team focuses on Search Engine Optimization and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9
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V23 Fuel is a SEO agency launched in 2009. The agency specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Vilampara Media, a social media marketing firm, was established in 2013. The team offers Social Media Marketing and Mobile App Development and is based in Toronto, Canada.
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$5,000+$50 - $99 / hr2 - 9Montreal, Canada
Services provided
SEO Canada Services is a branding company. In Montreal, Canada, the agency was founded in 2009. Their team specializes in Branding and Mobile & App Marketing.
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$10,000+$50 - $99 / hr2 - 9Owings Mills, MD
Services provided
WebFrootz LLC, a Digital Strategy company, is in Owings Mills, Maryland. The team provides Digital Strategy and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Established in 2008, Fuzion Agency is an Advertising company. The team specializes in Advertising and Media Planning & Buying.
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$5,000+$50 - $99 / hr2 - 9Nashville, TN
Services provided
DefiNetContact is a Content Marketing company. The Nashville, Tennessee-based team provides Content Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Alexandria, VA
Services provided
Founded in 2004, Gazz Consulting is a SEO services firm. The small team provides Search Engine Optimization and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Baltimore, MD
Services provided
McKinley Media Group is a Digital Strategy company. Located in Baltimore, Maryland, the team provides Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Baltimore, MD
Services provided
Black Label Agency, a SEO services firm, was founded in 2015. They provides Search Engine Optimization and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Falling Up Media is a Phoenix, Arizona-based Content Marketing company. They focus on Content Marketing and Email Marketing and were launched in 2010.
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$5,000+$100 - $149 / hr2 - 9Tucson, AZ
Services provided
Click Magnet Internet Marketing is an Advertising company. Located in Tucson, Arizona, their small team provides Advertising and Digital Strategy. The firm was founded in 2011.
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$5,000+$50 - $99 / hr2 - 9Denver, CO
Services provided
Dhruva William, a small Content Marketing company, is headquartered in Denver, Colorado. Their services include Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Highlands Ranch, CO
Services provided
Acperion Synergy Marketing, LLC is a SEO services firm launched in 1997. The agency focuses on Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small social media marketing company RankHammer, is headquartered in Dallas, Texas. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small social media marketing firm Source 5 Solutions, is located in Dallas, Texas. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Headquartered in London, England, Iconic Digital Marketing Consultants is a small SEO company. The team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
KInteractive Agency is a San Diego, California-based Advertising company. Launched in 2010, the team focuses on Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Mesa, AZ
Services provided
Sure Spark is a small PR company. Established in 2008, the team focuses on Public Relations and Pay Per Click.
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$1,000+< $25 / hr2 - 9Glasgow, Scotland
Services provided
360innovate, an e-commerce development company, was founded in 2005. The team offers E-Commerce Development and Pay Per Click and is in Glasgow, Scotland.
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$5,000+$50 - $99 / hr2 - 9Phoenix, AZ
Services provided
MorePro is a social media marketing agency. They were established in 1995, and their services include Social Media Marketing and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Liverpool, England
Services provided
ARC Universal is a Liverpool, England-based graphic design agency. Their services include Graphic Design and Pay Per Click.
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$1,000+< $25 / hr2 - 9Bristol, England
Services provided
CoolBison is a SEO services firm. The company is headquartered in Bristol, England. Their services include Search Engine Optimization and Mobile & App Marketing.
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$10,000+$150 - $199 / hr2 - 9
Services provided
All Things SEO is a small data analytics company located in Birmingham, England. Their services include BI & big data consulting & SI and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Culver City, CA
Services provided
Regis Social Media is a Digital Strategy company. Founded in 2012, the team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
CodeSpark is a Digital Strategy company. The Montréal, Canada-based team provides Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Croydon, England
Services provided
Q-Online is a small Croydon, England-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Established in 2008, DeanMark is a small Philadelphia, Pennsylvania-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Digital Strategy company Subliminal Pixels Lab provides Digital Strategy and Social Media Marketing. They are headquartered in Miami, Florida.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Atlas Communications, a Marketing Strategy company, was founded in 2015. The agency focuses on Marketing Strategy and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Site SEO is an e-commerce development firm. They are located in Miami, Florida, and their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Niche Builders is an Advertising company. Their small team is headquartered in Jacksonville, Florida. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
Services provided
Prometheus UG is a web design agency. Launched in 2013, the firm is headquartered in Hamburg, Germany. Their team focuses on Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Dortmund, Germany
Services provided
Crossconcept GmbH, a small e-commerce development firm, is based in Dortmund, Germany. Their services include E-Commerce Development and Mobile & App Marketing.
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$1,000+$25 - $49 / hr2 - 9Hannover, Germany
Services provided
Casusbene is a Content Marketing company located in Hannover, Germany. Established in 2015, the team provides Content Marketing and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Blackpool, England
Services provided
Dolphin Promotions is a mobile app development company. Their team is in Blackpool, England. The company specializes in Mobile App Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Evesham, England
Services provided
E-commerce development company Swimming Hippo is headquartered in Evesham, England. They focus on E-Commerce Development and Email Marketing and were established in 2006.
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$10,000+$150 - $199 / hr2 - 9Milton, England
Services provided
Touchpoint Digital is an Advertising company. Based in Milton, England, the team specializes in Advertising and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.