Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Adrac is a pay per click agency. They are based in Manchester, England and Blackburn, England and have small team. Their team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Web Method is a London, England-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Kicks Digital Marketing, a PPC agency, is in Indianapolis, Indiana. They provide Pay Per Click and Web Design and were launched in 2014.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Founded in 2005, Mitra Creative, a small Marketing Strategy company, is located in New York, New York. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Montebello, CA
Services provided
Headquartered in Montebello, California, RG Pacific is an e-commerce development firm. They specialize in E-Commerce Development and Mobile App Development and were launched in 2008.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
Social media marketing company Social Outlier focuses on Social Media Marketing and Content Marketing. They were founded in 2012.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
In New York, New York, SalemGlobal Internet is a small Email Marketing company. Their services include Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$150 - $199 / hr2 - 9Peterborough, England
Services provided
Geek Designs is a small PPC agency headquartered in Peterborough, England. The team provides Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Small Advertising company Marccx Media, is in Brooklyn, New York. The team offers Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Creative Digital - Digital Marketing Agency is a Digital Strategy company. Established in 2012, the team provides Digital Strategy and Pay Per Click. The firm is located in London, England.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
NKG Media is a small London, England-based SEO company. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
Creative Behavior is a Charlotte, North Carolina-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Essex, England
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Beyond Clicks is an Advertising company. The agency is located in Essex, England. Their services include Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
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Nebstone is a Leeds, England-based e-commerce development firm. Founded in 2012, the team specializes in E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
Social media marketing firm Auctus Creative focuses on Social Media Marketing and Search Engine Optimization. They are based in Orlando, Florida.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Salient Fox is a Content Marketing company. The team offers Content Marketing and Pay Per Click, and the agency is headquartered in Chicago, Illinois.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
BluemanDigital.com, a SEO services firm, was founded in 2001. The company specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
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Online Marketing Gorilla is a SEO agency. They are located in Orlando, Florida and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Oakland, CA
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Jade Orchard is a Marketing Strategy company. They are headquartered in Oakland, California and have small team of experts. Their services include Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Prairie Dog TCG is an Advertising company headquartered in Kansas City, Missouri. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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E-commerce development firm inlineVision is headquartered in Las Vegas, Nevada. Their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Out of Bounds Communications LLC is an e-commerce development firm. They are headquartered in Kansas City, Missouri and have small team. They offer E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
My Media Pal is a small New York, New York-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Adapt Rich Media Ltd is a branding company launched in 2012. The team focuses on Branding and Pay Per Click and is in London, England.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Colman Media SEO is a branding company. In Los Angeles, California, the company was launched in 2007. Their team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Wichita, KS
Services provided
Residual Rank is a SEO services firm founded in 2014. Their team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
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Design Fresh, an e-commerce development firm, was launched in 2010. The team offers E-Commerce Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Spencers Wood, England
Services provided
Digicrab is a graphic design agency. They are headquartered in Spencers Wood, England and have small team of experts. Their services include Graphic Design and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Doncaster, England
Services provided
E-commerce development firm Exact Marketing Solutions Ltd specializes in E-Commerce Development and Marketing Strategy. They were launched in 2011.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 1996, Strategy Digital is a Content Marketing company. The firm provides Content Marketing and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr2 - 9Northwich, England
Services provided
Small web design company Handcart Media, is in Northwich, England and Northwich, England. The team provides Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Insight Forge is a San Francisco, California-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Cleveland, OH
Services provided
Harlandhills, a social media marketing agency, was established in 2005. They offers Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Ashland, MA
Services provided
HighRankings is a Marketing Strategy company located in Ashland, Massachusetts. Their services include Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
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Small SEO services firm Charleston SEO Firm, is in Charleston, South Carolina. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Charleston, SC
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Small pay per click agency Freshley Media, is headquartered in Charleston, South Carolina. The team focuses on Pay Per Click and Web Design.
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$10,000+$150 - $199 / hr2 - 9Derby, England
Services provided
Headquartered in Derby, England, ph9 Web Solutions is a mobile application development firm. They focus on Mobile App Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
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Seoservices.com is a social media marketing company established in 2008. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Established in 2002, e-Medical Marketing is a small Advertising company. Their team focuses on Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Suffolk, England
Services provided
Media Managers is a Marketing Strategy company in Suffolk, England. Established in 2003, the team provides Marketing Strategy and Media Planning & Buying.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
North by East Designs is a small web design company located in Boston, Massachusetts. The team specializes in Web Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Stillwater Media Group, a SEO agency, was established in 2003. The team offers Search Engine Optimization and Web Design and is located in New York, New York.
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$5,000+$100 - $149 / hr2 - 9North Bergen, NJ
Services provided
Better SEO is a web design agency. Launched in 2000, the team offers Web Design and Search Engine Optimization. The company is in New York, New York and North Bergen, New Jersey.
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$5,000+$150 - $199 / hr2 - 9Clearwater, FL
Services provided
In Clearwater, Florida, ClearTech Interactive is a small e-commerce development company. Their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Nanonots, an UX agency, is located in Brooklyn, New York. They focus on UX/UI Design and Branding and were founded in 2013.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Web design company My Quick Startup is based in Brooklyn, New York. They specialize in Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
SEO services firm Windy City Strategy provides Search Engine Optimization and Pay Per Click. They are in Chicago, Illinois.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Fuze SEO, LLC, an Advertising company, was launched in 2013. The agency offers Advertising and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Content Marketing company Clicking Awesome was launched in 2017. The agency focuses on Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Comp Pros is a Los Angeles, California-based web design company. The team focuses on Web Design and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.