Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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Undisclosed< $25 / hr2 - 9
Services provided
MonkiTech is a Digital Strategy company. Founded in 2023, the firm focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Two Faces Media is an Advertising company based in Mumbai, India. The team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed$100 - $149 / hr2 - 9London, England
Services provided
DXcel is a Digital Strategy company. Their team is headquartered in London, England and offers Digital Strategy and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Headquartered in London, England and Lahore, Pakistan, Vicinia Services is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
R4 Media LLC. Is a Digital Strategy company. They were established in 2007, and their services include Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Digital Strategy company Trueadvert provides Digital Strategy and Social Media Marketing. They are in Greater Noida, India.
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$25,000+$50 - $99 / hr2 - 9
Services provided
ProCubiz Infotech is a small Digital Strategy company based in Thiruvananthapuram, India. The team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+Undisclosed2 - 9Southend-on-Sea, England
Services provided
Reactively. Is a public relations agency. Established in 2018, their team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
In Dallas, Texas, Dallas Web Studios is a small SEO agency. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Rezé, France
Services provided
SeoMix is a Rezé, France-based SEO services firm. Established in 2013, the team provides Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Boonton, NJ
Services provided
Headquartered in Boonton, New Jersey, Cornerstone SEO is a small Market Research company. Their services include Market Research and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Englewood Cliffs, NJ
Services provided
Headquartered in Englewood Cliffs, New Jersey, NJ Website & Graphic Design is a social media marketing agency. Established in 2021, the team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
Services provided
Real People Real SEO is a SEO services firm. Launched in 2017, the team specializes in Search Engine Optimization and Web Design.
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$1,000+Undisclosed2 - 9
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EpicEdits is a Market Research company. Their small team is in London, England. Their services include Market Research and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9
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Wizards of Web, a web development company, is headquartered in London, England and Brighton and Hove, England. Their services include Web Development and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Utani Solutions is a web development company founded in 2024. The company focuses on Web Development and Artificial Intelligence, and is small.
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$1,000+$25 - $49 / hr2 - 9
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DEVELYO is a website development company. Their small team of employees is located in Long Beach, California and Vilnius, Lithuania. Their team offers Web Development and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
BitSyntro Technologies, a Digital Strategy company, is in. They provide Digital Strategy and Social Media Marketing and were launched in 2018.
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$5,000+$100 - $149 / hr2 - 9Alpena, MI
Services provided
Amethron is a website development company headquartered in Alpena, Michigan. Their services include Web Development and Custom Software Development.
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UndisclosedUndisclosed2 - 9London , England
Services provided
Astute Technologies UK is a social media marketing agency. Their small team is based in London , England. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Ormi Media, a Conversion Optimization company, is headquartered in Boston, Massachusetts. The team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9White Plains, MD
Services provided
E-Internet Marketing Services is a SEO company. Their small team is headquartered in White Plains, Maryland. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Denver, CO
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Crowd Digital Marketing is a SEO services firm. Based in Denver, Colorado, their team focuses on Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Zionx Solutions is an Advertising company. The Pune, India-based team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
Techohouze Web Solutions is a Sahibzada Ajit Singh Nagar, India-based Business Consulting company. They provide Business Consulting and Digital Strategy and were established in 2023.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Buzzon Media Pvt. Ltd, a Digital Strategy company, is based in Bengaluru, India. They specialize in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Techgination is a branding agency. Located in Karachi, Pakistan, their small team specializes in Branding and Digital Strategy. The agency was founded in 2023.
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UndisclosedUndisclosed2 - 9Norwalk, CT
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TrueVoice Growth Marketing™ is a Direct Marketing company. Headquartered in Norwalk, Connecticut, the firm was founded in 2008. Their team offers Direct Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Let's Fearlessly Grow is a small Business Consulting company. They specialize in Business Consulting and Digital Strategy and were founded in 2022.
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UndisclosedUndisclosed2 - 9Ratoath, Ireland
Services provided
Headquartered in Ratoath, Ireland, Anndan Media is a web design agency. The team focuses on Web Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9
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Digital Kishore is an Advertising company. The team is based in Hyderabad, India, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Roma, Italy
Services provided
Branding firm BL Digital Roma focuses on Branding and Social Media Marketing. They are in Roma, Italy.
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UndisclosedUndisclosed2 - 9Bergamo, Italy
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WMDStudio is a Bergamo, Italy-based web design agency. They offer Web Design and Social Media Marketing and were established in 1999.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Brandfininty is a Digital Strategy company. Their team is located in Karachi, Pakistan and Karachi, Pakistan. The company focuses on Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
ClickScalers is a SEO agency in Lytchett Matravers, England. They specialize in Search Engine Optimization and Social Media Marketing and were founded in 2024.
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UndisclosedUndisclosed2 - 9
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Digita, a SEO services firm, was founded in 2023. The firm focuses on Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Peterborough, Canada
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WCKD Marketing, a branding agency, is in Peterborough, Canada. They provide Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Established in 2016, Click Star Marketing is a SEO services firm. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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The PPC Machine Ltd is a Marketing Strategy company launched in 2016. The company offers Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Conversion Optimization company Mortar Metrics was launched in 2023. The small team provides Conversion Optimization and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Las Vegas, NV
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Branding agency Vegas Marketing is headquartered in Las Vegas, Nevada. Founded in 2024, the team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Whitby, Canada
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Conversion Optimization company Grapevine Media is located in Whitby, Canada. Founded in 2016, the team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Valoom Media is a social media marketing firm. The small Toronto, Canada-based team focuses on Social Media Marketing and Conversion Optimization. The agency was established in 2019.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
Services provided
DGTL Marketing Experts is a social media marketing firm. The team is based in Vaughan, Canada, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Hopatcong, NJ
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Shapiro Consultants & System Services is a software development firm. They focus on Custom Software Development and E-Commerce Development and are in Hopatcong, New Jersey.
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$1,000+< $25 / hr2 - 9
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Vendflair is a branding company headquartered in Dover, Delaware. Founded in 2024, the team provides Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Londrina, Brazil
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OXI Websites e MKT Digital is a small website development firm in Londrina, Brazil and Londrina, Brazil. The team offers Web Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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C+J Creative Services is a Content Marketing company in Baltimore, Maryland. Established in 2021, the team offers Content Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
Services provided
SEO Web Labs, LLC is a SEO services firm. The Fredericksburg, Virginia-based agency was launched in 2018. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roanoke, VA
Services provided
Roava Digital Marketing is a small Digital Strategy company established in 2020. Their team provides Digital Strategy and Social Media Marketing.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.