Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Venezia, Italy
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Located in Venezia, Italy, Striketing is a branding firm. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Backswing Marketing is a small Indiana-based social media marketing company. The team specializes in Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Denver, CO
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Muse Marketing, LLC is a Content Marketing company. Established in 2012, the agency is headquartered in Denver, Colorado. Their services include Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
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Massive Pockets is a Conversion Optimization company founded in 2018. The team focuses on Conversion Optimization and Market Research.
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$10,000+$100 - $149 / hr2 - 9
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Small branding firm King Grizzly, is located in Colorado Springs, Colorado. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Grand Junction, CO
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Founded in 1996, Extreme Exposure Promotions, a small SEO agency, is located in Grand Junction, Colorado. Their team offers Search Engine Optimization and Market Research.
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UndisclosedUndisclosed2 - 9Penol, France
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Archipicture is a SEO company. Their small team is in Penol, France. Their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$100 - $149 / hr2 - 9
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Zite Digital Marketing is a SEO agency. They are located in Townsville, Australia and have small team of experts. Their services include Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed2 - 9
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Social media marketing firm Root + Spear is in Columbus, Ohio. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$100 - $149 / hr2 - 9Starnberg, Germany
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Headquartered in Starnberg, Germany, Heinrich Marketing GmbH is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Gorilla Digital is a social media marketing company launched in 2023. The company provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Key West, FL
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Headquartered in Key West, Florida, Southernmost Digital is a social media marketing agency. They provide Social Media Marketing and Content Marketing and were launched in 2018.
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UndisclosedUndisclosed2 - 9
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S3 Marketing Solutions LLC is a social media marketing firm. They are based in Coral Springs, Florida and have small team. They focus on Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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BBEX Marketing is a small Boca Raton, Florida-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lakeland, FL
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Good Intents Marketing LLC., a web design company, was launched in 2019. The team specializes in Web Design and Market Research and is headquartered in Lakeland, Florida.
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UndisclosedUndisclosed2 - 9Ben Wheeler, TX
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Physicians Choice Marketing Group®, a branding agency, is in Ben Wheeler, Texas. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9London, England
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TheSmartLEAD Ltd is a Sales Outsourcing company. Their small team of employees is located in London, England. Their team offers Sales Outsourcing and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
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Creative Fusion, a web design agency, provide Web Design and UX/UI Design. They were established in 2024.
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$1,000+< $25 / hr2 - 9Delhi, India
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Blackdash Media is a small social media marketing firm in Delhi, India and Delhi, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Unbuttoned Media is a branding agency. Located in Toronto, Canada, the firm was founded in 2015. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vimercate, Italy
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Headquartered in Vimercate, Italy, Brand039 Srl is a small social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Marinha Grande, Portugal
Services provided
786 Technologies is a custom software development company established in 2016. The company offers Custom Software Development and Digital Engineering.
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UndisclosedUndisclosed2 - 9
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Viacore Media is a social media marketing company. Their small team is located in Toronto, Canada. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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WSI Marketing Upside is a social media marketing agency headquartered in Lawrenceville, Georgia. Launched in 2017, the team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Link Socially is a social media marketing firm. Founded in 2015, the agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portage, IN
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Creative Marketing Group is a small Portage, Indiana-based SEO agency. The team focuses on Search Engine Optimization and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Verona, Italy
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We Are Funnel, a social media marketing firm, is in Verona, Italy. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Eclektic Marketing is a Digital Strategy company located in Las Vegas, Nevada. They provide Digital Strategy and Social Media Marketing and were launched in 2017.
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UndisclosedUndisclosed2 - 9
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Major League Design is a branding company. The team offers Branding and Social Media Marketing, and the company is in Harrison, New Jersey.
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UndisclosedUndisclosed2 - 9North Bergen, NJ
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My Virtual Design LLC is a small North Bergen, New Jersey-based social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Pro Bellevue SEO Company, a website development firm, is located in Bellevue, Washington and Bellevue, Washington. Their services include Web Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Woodcliff Lake, NJ
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Conversion Agile Marketing is a small Marketing Strategy company in Woodcliff Lake, New Jersey. The team offers Marketing Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Rawalpindi, Pakistan
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Media Initiation, a Digital Strategy company, provides Digital Strategy and Social Media Marketing. The firm is located in Islamabad, Punjab, PK, Pakistan and Rawalpindi, Pakistan.
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Undisclosed< $25 / hr2 - 9
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Bureative is an Ahmedabad, India-based social media marketing firm. They offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Intellectus Agency is a Kyiv, Ukraine-based social media marketing agency. They provide Social Media Marketing and Artificial Intelligence.
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UndisclosedUndisclosed2 - 9
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WebPR Ukraine is a website development firm. Located in Dnipro, Ukraine, their small team provides Web Development and Advertising. The agency was established in 2007.
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UndisclosedUndisclosed2 - 9Kharkiv, Ukraine
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Founded in 2016, Bigrise Agency is a Digital Strategy company. The company focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9North Melbourne, Australia
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SEO agency WDM Agency is based in North Melbourne, Australia. Established in 2014, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Highgate, Australia
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Elevate SEO Perth is a branding agency. The Highgate, Australia-based company specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Saint-Germain-en-Laye, France
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WebExpress.fr is a web design agency. Headquartered in Saint-Germain-en-Laye, France, the agency was established in 2015. Their team offers Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dreux, France
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Web Studios, a web design agency, is located in Dreux, France and Paris, France. The team specializes in Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Cannington, Australia
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Social media marketing firm Digital West Digital Agency offers Social Media Marketing and Email Marketing. They are headquartered in Cannington, Australia.
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UndisclosedUndisclosed2 - 9South Melbourne, Australia
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Small SEO agency Flywheel Media, is headquartered in South Melbourne, Australia. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
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Founded in 2020, Twenty Seven + Five is a Market Research company. The team offers Market Research and Marketing Strategy and is located in Ottawa, Canada and New York.
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$1,000+$25 - $49 / hr2 - 9
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Small Email Marketing company BracketMonk Intelligence, is in Delhi, India and Delhi, India. The team focuses on Email Marketing and Web Design.
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$5,000+$100 - $149 / hr2 - 9Thane, India
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EPIC SLOPE SOFTWARE Pvt. Ltd. Is a branding agency. Based in Thane, India, the team specializes in Branding and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Performance Marketing Consultant - Sathya Narayanan is a SEO agency. Launched in 2022, the team specializes in Search Engine Optimization and Social Media Marketing. The firm is in trivandrum,
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Social media marketing company The Freeman Agency was founded in 2020. The agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Rookielinks is a web development company. Their team is based in Chennai, India. The firm offers Web Development and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9
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Webvus is a branding agency. Their small team is headquartered in Calgary, Canada. Their services include Branding and Marketing Strategy.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.