Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed2 - 9
Services provided
Fractional Creative is a website development company. The team is in Kelowna, Canada, and their services include Web Development and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Docrankr is a web design company based in Dubai, United Arab Emirates. The team provides Web Design and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an advertising agency specializing in paid media and marketing services, notably handling Google and Facebook ads. The company has been praised for its enthusiasm and quality of work, although some clients note room for improvement in return on ad spend (ROAS). Approximately 67% of reviewers highlight their effective project management and communication.
$5,000+$25 - $49 / hr2 - 9New York, NYServices provided
See all 5 projectsPremiumSponsorship is an Advertising Agency specializing in comprehensive advertising services, including media buying and paid marketing. The company consistently receives positive feedback, with over 90% of reviewers praising their expertise in ads and branding. Clients frequently commend their strategic approach and effective promotion capabilities.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$150 - $199 / hr2 - 9Sacramento, CA
Services provided
GreyDot Media, a small media planning & buying agency, is based in Sacramento, California. Their services include Media Planning & Buying and Web Design.
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$1,000+< $25 / hr2 - 9Corona, CA
Services provided
US WEB DEVS LLC is a web design agency. They offer Web Design and Branding and are in Corona, California.
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$1,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
Located in Amsterdam, Netherlands, OnlineLabs is a web design agency. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Islamabad, Pakistan
Services provided
Established in 2026, Findlanc is a web design agency. Their team focuses on Web Design and Advertising.
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$250,000+$150 - $199 / hr2 - 9
Services provided
Bialar. Consultor en agromarketing y transformación digital is a Digital Strategy company founded in 2008. The team offers Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an Advertising Agency specializing in digital and traditional media services, including Media Buying and Paid Marketing. The company has received overwhelmingly positive feedback, with reviewers praising their project management and audience insights, as well as their ability to meet budgets and deadlines. Approximately 90% of reviewers highlight their expertise in delivering targeted and effective advertising campaigns.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is an advertising agency specializing in paid media, marketing, and branding services. Reviews reveal a predominantly positive sentiment, with approximately 90% of clients praising their expertise in campaign management, timely delivery, and responsiveness. Although some clients experienced communication issues, the majority commend Ninja Promo for their creative solutions and measurable impact on engagement and leads.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$1,000+Undisclosed2 - 9
Services provided
LaunchOptics is a small website development company based in Plano, Texas. Their services include Web Development and Advertising.
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$1,000+$25 - $49 / hr2 - 9Schiedam, Netherlands
Services provided
TAMA - The AI Marketing Agency is a Conversion Optimization company founded in 2025. The agency offers Conversion Optimization and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
$1,000+$100 - $149 / hr10 - 49Langley Township, CanadaServices provided
See all 23 projectsJelly Digital Marketing & PR is an Advertising Agency specializing in comprehensive marketing and promotional services, including media buying and branding. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their innovative strategies and effective use of budgets. Clients commend them for generating significant event buzz and achieving impressive attendance results, such as the notable increase to 25,000 attendees.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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$1,000+$100 - $149 / hr2 - 9Peoria, AZ
Services provided
Pay per click agency Elevative Digital was established in 2022. The small team provides Pay Per Click and Web Design.
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$1,000+< $25 / hr2 - 9Sheridan, WY
Services provided
SpaGrowth is a small web design company. Established in 2025, the team offers Web Design and UX/UI Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
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$1,000+$50 - $99 / hr2 - 9Saldaña, Spain
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Sedo Digital is a Digital Strategy company. The team is based in Saldaña, Spain, and their services include Digital Strategy and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Blue Bell Ads is a small Mooresville, North Carolina-based website development company. Their services include Web Development and Advertising.
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$1,000+$100 - $149 / hr2 - 9Cedar Falls, IA
Services provided
Integrity Grove is a Cedar Falls, Iowa-based video production agency. They offer Video Production and Advertising and were established in 2024.
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$1,000+$25 - $49 / hr2 - 9Dehradun, India
Services provided
Vault Marketing, a Performance Marketing company, was founded in 2025. Located in Dehradun, India, the team focuses on Performance Marketing and Web Development.
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$1,000+< $25 / hr2 - 9
Services provided
Artificial intelligence firm Flowgenix was established in 2024. The firm focuses on Artificial Intelligence and Web Development.
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Undisclosed$25 - $49 / hr2 - 9
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Conversion Optimization company Conversion Syndicate is headquartered in Lahore, Pakistan. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
CWBY Studio is a small Los Angeles, California-based web design agency. Their services include Web Design and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Encoded Noire is a branding agency. Their small team is located in Grand Coteau, Louisiana. Their services include Branding and Video Production.
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$1,000+Undisclosed2 - 9Warszawa, Poland
Services provided
Founded in 2026, The Marketing Watchdog, a small Advertising company, is located in Warszawa, Poland. Their services include Advertising and Fractional CMO Services.
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UndisclosedUndisclosed2 - 9
Services provided
Webrisk Infotech Solutions is a social media marketing company. Their team is located in gurugram, India and specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Whitby, Canada
Services provided
OmrakCommerce is an Ecommerce Marketing company. They were founded in 2021 and focus on Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
Services provided
Based in Honolulu, Hawaii, Golden Bridge Media is a SEO services firm. They specialize in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Based in Sheridan, Wyoming, Packify Custom Boxes is a Packaging Design company. They specialize in Packaging Design and Advertising and were established in 2025.
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UndisclosedUndisclosed2 - 9
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Taurus Nueva is an Advertising company headquartered in Edmonton, Canada. The team provides Advertising and Web Design.
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$5,000+Undisclosed2 - 9
Services provided
BroaeD is an AI Agents company launched in 2025. Their services include AI Agents and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9København, Denmark
Services provided
Sales Outsourcing company Wiinholt & Associates is headquartered in København, Denmark. The team focuses on Sales Outsourcing and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Casper, WY
Services provided
Data Spark LLC, a Marketing Strategy company, is headquartered in Casper, Wyoming. They offer Marketing Strategy and Performance Marketing.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Adniverse, an Advertising company, was founded in 2004. They provides Advertising and Branding.
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$1,000+Undisclosed2 - 9Lake Barrington, IL
Services provided
Global Ad Solutions is a Demand Generation Marketing company. Launched in 2022, the company provides Demand Generation Marketing and Media Planning & Buying.
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$5,000+$100 - $149 / hr2 - 9Lagos, Nigeria
Services provided
The Stamfordham is a Business Consulting company headquartered in Lagos, Nigeria. They specialize in Business Consulting and Branding.
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$1,000+$25 - $49 / hr2 - 9Gujranwala, Pakistan
Services provided
Founded in 2024, DevNex Solutions is a small Gujranwala, Pakistan-based graphic design agency. Their team offers Graphic Design and Mobile App Development.
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$1,000+$100 - $149 / hr2 - 9Sheridan, WY
Services provided
Headquartered in Sheridan, Wyoming, Implant Prospect is a SEO services firm. They offer Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9Lekki, Nigeria
Services provided
XenithReach Group, an Ecommerce Marketing company, was founded in 2024. The firm offers Ecommerce Marketing and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9
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4 eyes creative, an Advertising company, was launched in 2025. They focuses on Advertising and Market Research.
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$5,000+Undisclosed2 - 9
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Established in 2021, IoliteVentures is a small Sunnyvale, Texas-based Fractional CMO Services company. Their team provides Fractional CMO Services and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Khaled Abouda — Digital Marketing Consultant is an Ecommerce Marketing company. The team provides Ecommerce Marketing and Digital Strategy and is in Cairo, Egypt and Riyadh, Saudi Arabia.
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$1,000+$25 - $49 / hr2 - 9Park Row, TX
Services provided
Located in Park Row, Texas, the ageo is an AI Consulting company. They specialize in AI Consulting and Advertising.
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$1,000+Undisclosed2 - 9
Services provided
Rising Momentum is an Ecommerce Marketing company located in Dubai, United Arab Emirates. Established in 2024, the team offers Ecommerce Marketing and Advertising.
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$1,000+$200 - $300 / hr2 - 9Kochi, India
Services provided
GRAND PIX MEDIA PRIVATE LIMITED is a Marketing Strategy company. They provide Marketing Strategy and Advertising and were founded in 2026.
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$1,000+< $25 / hr2 - 9
Services provided
Pixelography is a Performance Marketing company. They were established in 2018 and provide Performance Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Mārupe, Latvia
Services provided
Streamflow Solutions is an IT strategy consulting company. Their small team is based in Mārupe, Latvia and focuses on IT strategy consulting and Advertising. The firm was founded in 2026.
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Undisclosed< $25 / hr2 - 9Bhopal, India
Services provided
Launched in 2025, Adibuz is a small social media marketing firm in Bhopal, India. Their team offers Social Media Marketing and Advertising.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
Services provided
Prime Commerce Consulting is an Advertising company located in Austin, Texas. They specialize in Advertising and Web Development.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Techtownhub is an IT strategy consulting company established in 2014. The firm offers IT strategy consulting and Advertising, and is small.
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$10,000+$200 - $300 / hr2 - 9Las Vegas, NV
Services provided
VPRG Consulting is a Business Consulting company. Their small team of employees is in Las Vegas, Nevada. Their team offers Business Consulting and Marketing Strategy.
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$250,000+$100 - $149 / hr2 - 9
Services provided
Located in Hyderabad, India, auryvia infotech is a Sports Marketing company. The team focuses on Sports Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Woodberry is a social media marketing company. They offer Social Media Marketing and Advertising and were launched in 2010.
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UndisclosedUndisclosed2 - 9Lucknow, India
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Data Annotation Services company ABM Softpro Ltd focuses on Data Annotation Services and Advertising. They are based in Lucknow, India.
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$1,000+< $25 / hr2 - 9
Services provided
B2Bwebs is an artificial intelligence company. Established in 2014, their team focuses on Artificial Intelligence and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+Undisclosed50 - 249
Ability to deliver
34.7/40.019.8/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
33.3/40.019.6/20 Reviews7.5/10 Clients & Experience6.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
15% Advertising85% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
31/40.015.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
34.9/40.019.2/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.4/40.020/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
30.7/40.016/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
32/40.016.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Advertising30% Marketing -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.9/40.017/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
34.5/40.019/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
35.7/40.020/20 Reviews9.2/10 Clients & Experience6.4/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.3/40.016.2/20 Reviews8.7/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
35.6/40.020/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr50 - 249Oakville, Canada
Ability to deliver
31.5/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$10,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.4/40.017.2/20 Reviews9.7/10 Clients & Experience4.5/10 Market PresenceService focus
30% Advertising70% Marketing -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.4/10 Clients & Experience5.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.4/40.016.6/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.