WebFX

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at The Music House, a musical gift shop that now sells products solely online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We've worked with several different SEO partners over the years, but were getting nowhere. Seeing as our sales were starting to decrease each year for the past few years, we were looking for a new SEO partner to work with. 

SOLUTION

What was the scope of their involvement?

WebFX provides SEO services, including keywords research, backlinking, content development, and Google Analytics reporting. 

What is the team composition? 

We've worked with one primary contact, but he was recently promoted, so we now work with Clayton (Internet Marketing Specialist, WebFX). Our original point person was very knowledgeable and was even familiar with our specific industry.

How did you come to work with WebFX?

We started researching new vendors on sites such as Clutch.co after years of being dissatisfied with the firm we were working with and receiving lots of cold calls from others. We decided to give them a try based on the many positive reviews they had from previous clients. 

How much have you invested with them?

We've invested about $15,000 in total. The first two months were more expensive because they were allocating more hours to update our website. 

What is the status of this engagement?

We've been working with them since April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our top keywords are ranking high on Google for our most popular products. Thanks to the quality of the content they created, we're seeing a huge increase in organic rankings and performing better than we were on Amazon or Etsy. We're also ranking higher than our primary competitors in the space. 

How did WebFX perform from a project management standpoint?

They schedule everything in advance and are very communicative. There's never been any surprises or rescheduled conference calls on their end. It feels as though they take our relationship very seriously.

What did you find most impressive about them?

In addition to successfully generating results, they take the time to listen to our needs and don't try to sell us on services we don't necessarily need. Unlike other companies, they asked us what keywords we wanted to focus on and put together a strategic plan to make it happen. 

Are there any areas they could improve?

The upfront investment took us by surprise, but their work ultimately generated results that made it worth the investment. 

Do you have any advice for potential customers?

Give their process time and don't get discouraged because it could take a couple of months for the results of the SEO strategies to kick in.

BACKGROUND

Introduce your business and what you do there.

I'm the sales and marketing coordinator for a door manufacturing company that's divided into two different companies. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX for SEO and PPC campaign management after working with less successful vendors. 

SOLUTION

What was the scope of their involvement?

WebFX provides SEO services, including overall strategy, keyword research, and PPC campaigns for two of our websites. They were able to capture previously lost data on Google Analytics and use their own program to provide regular analytics reporting. They're also in the process of developing a new website for one of our companies to incorporate new branding. 

What is the team composition? 

We mainly work with one SEO specialist and a project manager, touching base with their team weekly and monthly to go over analytics and strategy. 

How did you come to work with WebFX?

WebFX was already working with one of our partner companies, so it made sense for us to team up with them as well. They were already very familiar with our products, which made it easier for us to trust them to develop relevant content. 

What is the status of this engagement?

The company was already working with them when I came on board, but I believe the relationship started in 2015 and is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX helped increase organic traffic to our website by 500% year over year, and we continue to see a strong rate of growth. Their success is all attributed to developing strong content and optimizing keywords, because we haven't had to spend any money on advertising to gain momentum.

Their efforts have increased our line of revenue for one product by 9% through an ad campaign, which continues to increase month over month. They've also helped us hone in on our commercial service and successfully increased conversion in that department through a PPC campaign. 

How did WebFX perform from a project management standpoint?

Working with WebFX has been the best vendor partnership we've had. There's a lot of trust between our teams; they understand and care about our products and goals. 

Our main point of contact has been great to work with, taking a ton of work off my plate. Their team is transparent about pricing, timely, and good at communicating the status of various SEO efforts. They provide daily and weekly updates, summarizing what they've completed and continue to work on in simple emails, so I don't have to go into a project management system to check on everything.

What did you find most impressive about them?

They genuinely care about the success of our websites and the goals that we set. Our products aren't necessarily very exciting, yet their team is very enthusiastic and invested in both the work and the growth they're producing for us. 

Are there any areas they could improve?

Nothing comes to mind. They've been the best vendors we've worked with by far. They're always willing to educate us on anything we don't fully understand. 

Do you have any advice for potential customers?

Ask a lot of questions, because their team is willing to get on the phone and explain anything related to the project.

BACKGROUND

Please describe your company and your position there.

I’m the sales and marketing coordinator for Universal Cargo. We import and export freight, mainly furniture from China.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We initially worked with them for PPC and our needs have expanded to SEO.

What were your goals for this project?

We wanted to clean up the website, removed unqualified visitors, and optimize our blogs and website content. We also wanted to bring in qualified leads with a strong organic presence without the monthly PPC costs.

SOLUTION

How did you select this vendor?

We vetted several companies and WebFX seemed to be the best choice.

Describe the project in detail.

They optimized our online content to improve our qualified leads and provided SEO after an initial focus on PPC. They accommodated the project details and changes that were made along the way.

What was the team composition?

We worked with team members between different departments.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and the impact of the engagement?

We’ve seen an increase in qualified leads and a decrease in unqualified leads. Our web presence seems to be on an upward trajectory. They definitely work like they've done this before.

How did WebFX perform from a project management standpoint?

They provide excellent follow-ups and communication on a weekly or monthly basis. It's like having a personal assistant that knows exactly what we’re trying to say, organizes and executes it, and then explains everything that they did. They communicate well between departments, and whatever issues arise are immediately addressed and solved, or simply clarified for us.

What impresses you about WebFX?

They have a transparent and genuine company culture. Their team works hard and is diligent, but they’re still ready to have fun at the end of the day. That attitude shows in their work and follow-through.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I'm one of the owners of and a managing partner at Bud and Tony's Truck Parts, an e-commerce business offering products for the heavy duty truck industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to increase our product offering to our customers by selling our products online, so we engaged WebFX for digital marketing services, including SEO, PPC, and social media campaigns. 

SOLUTION

What was the scope of their involvement?

WebFX audited our site, made changes to make it more SEO-friendly, and continues to provide ongoing digital marketing services, including PPC for Bing and Google, keywords and competitor research, and social media campaigns. 

What is the team composition? 

We work with an account manager, as well as a tech lead.

How did you come to work with WebFX?

We researched different vendors online and ultimately chose WebFX over others because their communication was outstanding. They also had a thorough understanding of what an e-commerce company is, which made us very comfortable in working with them. It didn't feel like they were trying to manipulate us with jargon we didn't understand or sell us on services we didn't necessarily need. 

How much have you invested with them?

We spend almost $3,000 per month on their services, not including ad spend.

What is the status of this engagement?

We've been working together since July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX has improved our online performance by over 500% year over year. By integrating themselves into our team and learning our business, they've been able to create effective SEO strategies that have exceeded our expectations. Thanks to their help, we've learned a lot about our customers—where they're coming from, what they're looking at, and how they're interacting with our site. We're also ranking higher in Google for certain keywords associated with our products. 

How did WebFX perform from a project management standpoint?

The way they integrate themselves with our team and communicate sets them apart. They're very customer-oriented, responsive, and detail-driven. We receive monthly reports that include how keywords are performing and how people are interacting with and finding our site. They've also educated us on SEO best practices and how to continue to make improvements in our online performance throughout the engagement.

What did you find most impressive about them?

Unlike another vendor we'd previously worked with, WebFX has been a tremendous help to our company. Their ability to learn our business to apply the best SEO strategies has been phenomenal. 

Are there any areas they could improve? 

I'm very pleased with them overall. Any opportunity for improvement would involve making our website more sophisticated, which I'm confident they could handle. 

Do you have any advice for potential customers?

No, I'd just recommend them because they're going to provide a very personalized relationship and may learn some aspects of the business better than its own employees. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Optimal IdM, an identity and access software provider. Our solutions enable enterprises to validate partners and employees before the access company systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our team wanted to connect with the right people at enterprise companies. We hired WebFX to provide mass and targeted marketing services. Specifically, we needed SEO, PPC, and social media strategy services.

SOLUTION

What was the scope of their involvement?

WebFX provides an end-to-end solution for on-page optimizations and marketing services. SEO and PPC include keyword research; they make suggestions and then implement the terms. The team writes blogs, tracks performances, and generates reports. Most recently, they’ve started managing our Twitter, Facebook, and YouTube accounts. This service includes content creation as well.  

What is the team composition?               

Katie (Senior Marketing Manager, WebFX) serves as our account manager. We work directly with web and social media resources as well.

How did you come to work with WebFX?

They were already our partner when I started at Optimal IdM three years ago.

How much have you invested with them?

We spend around $4,000 per month.  

What is the status of this engagement?

My company hired WebFX in 2014 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We only started the social media side last month and now have a few posted Tweets. It’s too early to have tangible results. But we’re satisfied with WebFX’s work so far.

How did WebFX perform from a project management standpoint?

We stick with WebFX because their project management is top notch. They are responsive to emailed requests. For example, I emailed Katie earlier today because a piece of content needed to be removed from our website. She replied and completed the task within an hour. We track work via Basecamp and hold biweekly calls.

What did you find most impressive about them?

Their customer service is exceptional. We keep thinking about doing a web overhaul, for which WebFX regularly provides options based on our needs and budget. Although we haven’t made a final decision, they are patient and nice about it.

Are there any areas they could improve?

The team’s biggest weakness is their knowledge of our industry. However, that’s not their fault. We overcome this challenge by approving scheduled content before publication. My team will edit anything that isn’t appropriately phrased for our industry.

Do you have any advice for potential customers?

I highly recommend them. But clients still need to manage and approve any content generated during the partnership.

BACKGROUND

Introduce your business and what you do there.

I'm the external content manager for Kampgrounds of America, Inc. We're America's largest franchised campground organization with 513 locations in the U.S. and Canada. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX was hired to help create more long-form content to improve our SEO and organic search rankings. 

SOLUTION

What was the scope of their involvement?

WebFX creates long-form, SEO-friendly content for our blog and pages on our website. They've also created a downloadable PDF guide about RVing, conducted keyword research, and provided backlinking services. 

What is the team composition? 

We work with a project manager who makes herself available to us whenever we have any questions–she's great. 

How did you come to work with WebFX?

A coworker of mine made that decision, so I'm not sure how the relationship came to be.

What is the status of this engagement?

We've had a monthly retainer agreement with them since 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX has helped significantly increase our online performance overall. As of this year, overall web traffic increased 47.52% and organic traffic increased 25.9%, in part, thanks to their efforts. By focusing on our core values page, we've also seen an increase in engagement with our rewards program. 

How did WebFX perform from a project management standpoint?

They're one of my favorite teams to work with outside of my own office. They've done a great job of delivering results, meeting expectations, and being very responsive in communications. Most of the project management is handled through Basecamp, but we also have biweekly meetings to go over what we've accomplished and next steps. They've been more than happy to answer any questions and educate us in the process as well. 

What did you find most impressive about them?

Their ability to quickly understand an industry sets them apart. They were able to learn enough about RVing to create interesting, meaningful content that our readers genuinely enjoy.

Are there any areas they could improve?

I can't think of anything. I'm very satisfied with what they've done for us so far and look forward to continuing that path. 

Do you have any advice for potential customers?

Make sure to thoroughly explain the business, goals, and any brand standards from the start, so they're able to hit the ground running. 

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing coordinator for a healthcare service center. We’re the parent company of multiple brands; all of which provide opioid addiction treatment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed a qualified marketing firm to provide SEO services for four of our brands.

SOLUTION

What was the scope of their involvement?

WebFX manages our SEO efforts across multiple websites. During the initial phase, they went through each site to make them more Google-friendly. It turns out; there’s a lot of simple things that can be done to improve a site’s Google ranking. Then, they performed extensive keyword research in an effort to produce measurable results. Now that the early stages of the engagement are complete, they’re currently working to meet monthly optimization goals.

They’ve also agreed to provide content marketing services as the engagement continues. That includes developing social media content, writing blog posts, and creating ad hoc copy. We’re expecting to execute a significant marketing push via social media in the next several months.

What is the team composition?

I’ve worked with about 4–5 different people from their team. That includes internet marketing professionals and social media specialists.

How did you come to work with WebFX?

I started my current role about two months ago, and WebFX already had an outstanding relationship with the company. Considering their track record, I decided to hire them for the upcoming effort.

How much have you invested with them?

We spend close to $10,000 a month in total.

What is the status of this engagement?

My company likely hired them in June 2018. The current engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of views each website receives has doubled since this engagement began. Their work has positively influenced our business in multiple areas.

How did WebFX perform from a project management standpoint?

Our situation is probably different than a lot of their clients. Since we have four congruent accounts with them, it’s hard for me to wrap my head around everything without checking their project management dashboard frequently. Luckily, they make that information easily accessible.  At any point, I can go in and see what tasks they’ve completed. We mostly communicate through basecamp and email, but I’m also able to call them if something’s urgent.

What did you find most impressive about them?

The whole company is incredibly transparent. They offer so much detail about what they’re working on we’ve gained a clear understanding of how they approach each project. In addition to achieving the goals we set out, they’re willing to explain exactly how they’re delivering such results.

Are there any areas they could improve?

They do an excellent job on every front. If we consolidated the project into a single account, they’d likely perform even better.

Do you have any advice for potential customers?

WebFX offers a lot of tools for clients to track their work, so I’d suggest figuring out how their business model works. That way, future clients can be sure that they’re getting the most out of their money. Also, don’t be afraid to ask for walkthroughs of each process.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of SpeedPro Imaging Silver Spring. We’re a franchise that handles large-format graphics, so things like wall murals, vehicle wraps, and window graphics. I primarily handle our marketing and business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

They redesigned our website and also help manage PPC campaigns for us.

SOLUTION

What was the scope of their involvement?

They were initially brought in to update our site. We had an in-house committee that helped decide the look and feel and provided initial feedback on the functionality. Now that it’s been developed, we’re able to make some of the content updates on the back end ourselves.

At this point, WebFX primarily manages our PPC campaigns because it’s difficult to run those effectively without specialized expertise. They handle competitor analysis to optimize our keywords for Google Ad. They also review our previous jobs that have come through the website or older PPC campaigns to see what kinds of prospective customers we’re reaching and if they’re the best fit for our business.

What is the team composition?

We work directly with a PPC campaign specialist.

How did you come to work with WebFX?

We didn’t actually choose them; the franchise did.

How much have you invested with them?

We’ve spent over $2,000 so far.

What is the status of this engagement?

The project began in May 2018, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a hard time getting some of the detailed access to our site data because of how the franchise is managed, so it’s hard to get specific about what’s being impacted. We’re definitely getting the kind of occasional large jobs that we want, so that’s a good sign.

How did WebFX perform from a project management standpoint?

They’re very easy to work with. We regularly go back and forth with our PPC campaign manager to make adjustments. She’s well-organized and good about providing breakdowns of how the ads are impacting our business. Our team makes the decisions about what to target, but sometimes she’ll offer suggestions now that she understands our goals a bit better. She’s also patient with us when it comes to explaining how different aspects of PPC work.

Day to day, we touch base via email, and then we do a monthly phone call to go into further detail about the ad campaigns. They also use Basecamp to manage their end of the project. Another thing that’s been helpful is they’ve started having regional feedback calls with multiple PPC clients so they can find out what’s working for people in different regions or with different needs.

What did you find most impressive about them?

They’re very knowledgeable and have strong communication skills. They understand our campaign, are easy to work with, and want to get the results that are right for us instead of applying a one-size-fits-all solution.

Are there any areas they could improve?

When we first started working on PPC with WebFX, we’d provided a list of keywords, including ones we didn’t want to use, based on our previous experiences. The representative working with us respected those choices, but her supervisor overrode her and added in keywords we didn’t want because they lead to a lot of calls for services we don’t offer. This was, fortunately, a one-time issue, but it’s important for the ad company to respect the expertise their clients have in their own industries.

In terms of web development, their backend isn’t the most user-friendly. We’ve worked with several developers now since we started the franchise and this UI isn’t intuitive like others I’ve used.

Do you have any advice for potential customers?

I can't name anything specific. We’ve really liked working with our PPC manager.

BACKGROUND

Introduce your business and what you do there.

I’m a partner with an employment law firm. We represent plaintiffs in cases of discrimination, wage collection, and personal injury.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We chose to switch to them from another provider because we were unhappy with our position in Google search results. We had some experience with WebFX on a previous, unrelated engagement and had a good experience, so we decided to reach out to them.

SOLUTION

What was the scope of their involvement?

They came into this engagement with an understanding of what we needed because we’d worked with them in the past on an unrelated project. They did a complete web design overhaul. Our site describes our legal practice and attorneys, and it supports contact information input from potential clients. They integrated a live chat feature. In addition, they provide SEO services, including keyword targeting. We originally ran our paid advertising through a third-party vendor, but we discontinued that service because the quality of WebFX's work on our organic search was so impressive.

What is the team composition?

Curtis (Lead Internet Marketing Consultant, WebFX) has been our point of contact. Bill is the owner, but Curtis is the person who manages our account.

How did you come to work with WebFX?

We first became acquainted with Bill while working on a separate project that was unrelated to legal services. We had such a good experience then, that it made sense to consider him and his team for our current project.

What is the status of this engagement?

We started working with them in 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the outset, we've seen positive growth in lead generation through every area of our practice. They’ve consistently placed us at the top of Google search results.

How did WebFX perform from a project management standpoint?

Curtis is available by phone call and email, but he prefers to meet with us in person. He’ll stop by our location, or we’ll visit him. WebFX has a very cool campus-style setup in downtown Harrisburg. We’ll discuss the progress on their end and what work needs to be done, and make decisions on how to proceed based on that. We also suggest new ideas and projects for them, and if they think they can do it, we ask them to make a budget estimate and draft a sketch of what the deliverable might look like. Based on these meetings, I can say that it's all been positive and it’s going in the right direction.

What did you find most impressive about them?

Their staff really understands our services and how to customize and implement it. Our partnership is very hands-off, which shows a high level of trust. It’s effortless on our part. And they’re always ahead of any changes in the processes they deal with, which gives us a great deal of comfort. We’d had issues with that in previous vendor relationships, but we don’t expect them to be caught off-guard by anything.

Are there any areas they could improve?

No, we’re completely satisfied.

Do you have any advice for potential customers?

Be prepared to clearly explain your goals. They'll understand and make them happen.

BACKGROUND

Introduce your business and what you do there. 

I’m the director of sales and marketing for a full-service national hotel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX? 

We engaged WebFX to build a website that would promote our in-hotel restaurant.

SOLUTION

What was the scope of their involvement? 

They’ve built an informational WordPress site that highlighted our restaurant’s dining options. It features a menu, staff bios, and an online reservation form. Because we’re constantly changing our offerings, WebFX helps us update our content to match. They’ve also launched a blog and currently write articles to support our digital marketing.

What is the team composition? 

We initially worked with Brittany (Internet Marketing Specialist, WebFX) who was great, but now Maddie (Copywriter, WebFX) handles our account. She writes all of our blog posts and keeps us updated on metrics. 

How did you come to work with WebFX? 

Our managing company had used WebFX at another property to promote their premium restaurants. The project went well, so we wanted to do the same for our hotel.

How much have you invested with them? 

We have a monthly payment plan with them.

What is the status of this engagement? 

WebFX was already working on the project when I joined in late 2017. Since then, we’ve continued to engage them and have a one-year contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Each month, they provide a report on all of our site metrics, including traffic and clickthrough volume. In January alone, the landing page for one of our long-form content pieces saw a 230% increase in views. Another blog post had a 122% increase, and the main site’s organic traffic grew by 21%. As for conversions, we’ve had 14 online reservations, one private dining contact, and 19 phone calls.

How did WebFX perform from a project management standpoint?

We’re very satisfied with their customer service, and their performance is top-notch. Any time we’ve made a request or had an issue, they’ve always followed through within 24 hours. We mostly communicate through email but also have a monthly conference call.

What did you find most impressive about them? 

They’ve built the website exactly as we’ve asked and keep it constantly updated.

Are there any areas they could improve? 

No, not that I recall. Everything I've seen so far has been wonderful.

Do you have any advice for potential customers?
 
Ask for Maddie because she’s a great resource.