Woden

BACKGROUND

Please describe your company and position.

I am the Vice President of Infinity Structures, Inc.

Describe what your company does in a single sentence.

We provide a reliable structural framing system for mid-rise multi-family buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Establish an approach during the transition of leadership that will not only prove to our staff we are staying strong but also to encourage staff and partners into a new future that's even brighter than the past.
• Capture employee insight to help them feel a part of the company moving forward.
• We engaged with Woden to assist us in our sales process to make our approach more about our services rather than just about the material and price.

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Referred to me
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden performed market research on our company, our product and completed various interviews with customers and partners. Once they learned about our company, they produced 3 different deliverables, each one building on the previous. The first was a StoryKernal which walks a customer (the hero) through the story we are facing in construction. It helped tie values and actions into a story. The second deliverable was called the StorySeminar. In this, they provided us with mission statements, vision, core pillars and beliefs, and help identify our brand even further than we had it. The third deliverable is called the StoryGuide which provides detailed phrasing and approaches for different customers along the way of the journey and sell process, providing copy and actions to help engage potential customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For each deliverable Woden provided, we were able to see their understanding of our company, what we do, what our culture is, and what our current brand is in the market. The confidence I had for them was strengthed each time they produced a delivery because it showed they understood the goal. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time and were very professional. If anything, they were waiting on me for some of the time. They were very responsive with what they needed from me and also whenever I had questions, they were quick to reply or set up a call. Without much current marketing material we could provide them with, they did great with what we had and were able to inspire more. 

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've not spoken with many companies like this, but their whole company idea about creating stories to capture audiences is very exciting to me, and their ability to adapt and learn our world so quickly was very impressive.

Are there any areas for improvement or something Woden could have done differently?

I feel like it did take some time to get to the heart of our goals, but I don't think it could have been done differently. For them to fully understand our business and our model, it does take time. If it were shorter, it probably would not be as informative and more importantly, not as genuine. 

Not being in the marketing world, some of the wording and messaging was over my head, so I was slow to understand some of the concepts initially. 

BACKGROUND

Please describe your company and position.

I am the President & CEO of Streamline Health Solutions

Describe what your company does in a single sentence.

Streamline Health is a strategic software partner to US Health Systems in transforming their revenue cycle organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Simplify our message to the market
• Build a story-telling muscle within our sales team
• Solve brand inconsistencies like services vs software

SOLUTION

How did you find Woden?

• Online Search
• Other

Why did you select Woden over others?

• Good value for cost
• Company values aligned
• listeners

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to simplify the way our brand shows up in the market, including clarifying various differentiators and our positon within the market. Woden did interviews with clients and our associates, as well as research on our competitors. From that they were able to create brand pillars that they presented to senior management and our sales force. The final deliverable included tangible ways we could deploy the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We expect to see an increase in top of funnel activities, including discovery calls and content engagement. We are still too early for that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Woden team committed and delivered on timelines that we were comfortable with. They met with us on a regular cadence and always came with deliverables seeking feedback.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden was able to meet us where we are, in terms of how mature we were and ready to take the content and run with it. They then did a good job at understanding our business and industry.

Are there any areas for improvement or something Woden could have done differently?

Woden is very good at storytelling and gave us a lot to work with. The final deliverable is a written guide, which was harder to grasp than the story and presentation style of earlier milestones. Different ways of learning, I believe.

BACKGROUND

Please describe your company and position.

I am the VP, Sales of eHawk

Describe what your company does in a single sentence.

RePath provides a proactive, data-driven supervision platform that empowers criminal justice agencies to reduce recidivism, improve participant outcomes, and ease the burden on officers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• We hired Woden to help us clarify and align around a cohesive brand position that reflects our purpose and impact.
• Develop messaging that clearly differentiates RePath from legacy supervision technologies, helping our team better communicate how we deliver value in a crowded and often traditional market.
• Crystallize the unique value RePath creates for agencies, and ensure our story inspires action and urgency.

SOLUTION

How did you find Woden?

Sales Outreach

Why did you select Woden over others?

• High ratings
• Inspired confidence for end result

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Woden to craft a comprehensive strategic narrative for RePath, aimed at helping our team align around a singular brand story and executed on it across all touchpoints. The scope included deep discovery, workshops, and strategic consultation to ensure our messaging resonated with both internal teams and external audiences.

Key deliverables included:

 • StoryKernel – a clear and compelling strategic narrative that positions RePath as essential to the future of criminal justice reform through proactive, data-driven transformation.

 • StoryGuide – a tactical blueprint for applying the narrative across our sales funnel, marketing channels, and customer experience; complete with pitches, buyer personas, objections and calls-to-action, product messaging, and more.

 • Brand Messaging Assets – including elevator pitches, origin story, positioning statement, differentiators, customer stories, and guidelines for internal and external brand voice.

 • StorySeminar – a live collaborative session to align our team around the narrative and ensure buy-in from key stakeholders.  This was probably the most helpful element to bring home the key aspects of the partnership.

This work has helped us align internally on our value proposition, position, and narrative. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Woden engagement delivered measurable improvements in both internal alignment and external engagement:

• Improved message clarity and consistency across our sales, marketing, and customer success teams—creating a shared language and positioning that everyone now uses to communicate our value.
• Acceleration of our sales cycle through the adoption of targeted messaging, objection handling, and storytelling techniques from the StoryGuide—leading to more effective early-stage conversations and increased movement through the funnel.
• Increased engagement with marketing content—we saw higher response rates to outbound emails and stronger interest in collateral that clearly communicated the value of proactive, data-driven supervision.
• Stronger customer buy-in during onboarding as we adopted the StoryKernel’s language to reinforce our brand promise and build long-term advocacy.
• Enhanced brand recognition and recall among key decision-makers, with feedback indicating our message now “cuts through” in a crowded, compliance-focused market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden demonstrated strong project management throughout the engagement. They provided a clear timeline at the outset and stayed on track, delivering key milestones—like the StoryKernel, StorySeminar, and StoryGuide—on or ahead of schedule.

They were responsive and adaptable to our needs, incorporating feedback quickly and providing thoughtful guidance whenever we had questions or wanted to dig deeper into specific aspects of the narrative. Their team showed a deep understanding of our space and often anticipated what we needed before we had to ask.

We appreciated their balance of structure and flexibility—keeping the project moving forward while creating space for rich discussion and collaboration.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Woden’s ability to listen and understand the core of what we do—then help us express it in a way that actually connects.

They didn't just polish our language; they helped us build a real, clear, focused message. Their process pushed us to make important decisions about how we position ourselves that would not have happened without their influence.

The result wasn’t just a better story, it was one our whole team believes in and uses. 

Are there any areas for improvement or something Woden could have done differently?

Overall, it was a really positive experience, and the work gave us exactly what we needed to clarify and unify our message.

One area that could have added even more value, and this may be specific to how I prefer to work, would be a brief, guided next step plan at the end of the engagement. Just a few concrete actions tied back to the original opportunities they identified would’ve helped us move into implementation more confidently.

We’re getting that now through ongoing coaching, but having it as part of the intial delivery would’ve made the handoff even stronger.

BACKGROUND

Please describe your company and position.

I am the President of Second Son Consulting, Inc.

Describe what your company does in a single sentence.

Technology ecosystems for organizations where intention meets innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Help us refine our differentiator, which we new was more than our technical skills.
• Help us create a better narrative for our sales process.
• Help us create meaningful change for our internal culture and collateral, that would resonate with our entire team.

SOLUTION

How did you find Woden?

LinkedIn

Why did you select Woden over others?

• Great culture fit
• Good value for cost
• Company values aligned
• How the owner talked to me is how I talk to our clients

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Woden to help us define our key differentiator, which we knew wasn't just our broad technical skills, and specialization in Apple-centric IT ecosystems. We knew it was the way we talked to our clients, approached the intersection of business, technology, and culture. But we're IT engineers; we're long winded, super technical, and not elegant with words.
The project scope included interviewing our staff, key clients, ket strategic partners, and our leadership team multiple times. They reviewed existing collateral, our website, previous unsuccessful and incomplete branding projects with other vendors, examples of client engagement documentation, proposals, and presentations, as well as performing market research on us, our industry, and our competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were 3 phases to the project, each with its own set of deliverables; each building on the previous.

The first was our StoryKernel: a brief and powerful sentence to sum up our philosophical differentiator.

The second was our StorySeminar: mission, verbal identity, elevator pitch, positioning, and a narrative strategy from which we can build company culture, collateral, and marketing materials.

The third was out StoryGuide: a densely packed guide including buyer personas, tailored elevator pitches and messaging examples for each persona, brand promise, calls-to-action, and a short and sweet version of key points for everyone on the team that isn't involved in sales and marketing, but still needs to inculcate the salient points into every day culture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've never worked with a vendor that did such an excellent job of driving the project from start to finish. They were just on it...from meeting scheduling to deliverables to follow up.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Ed and Anya, with whom we dealt the most, showed us time and again that they really listened to our feedback and input, and truly heard us.

Even when they disagreed, or felt another direction was a stronger choice, they didn't blow us off, they heard us, re-framed what we said, and helped us understand their perspective at a deeper level. And, when we felt strongly about something, they took it to heart and always showed effort to truly understand the context and relevance of our comments, and to incorporate it into the work product.

This felt like a true collaboration at every turn.

Are there any areas for improvement or something Woden could have done differently?

On a few occasions early in the process, I had to ask for more time to review the content, or slow down the delivery of the information in the meetings, simply because I needed to process a little more slowly. Each time they listened, and gave me the space and time I needed. And as the project moved forward, they clearly heard me because I stopped having to ask after the first few weeks, they just met my pace without me asking. That's really it.

BACKGROUND

Please describe your company and position.

I am the Director of Administration of Highland Cabinetry Inc

Describe what your company does in a single sentence.

Highland manufactures and sells cabinet products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Enhancing Brand Recognition
• Competitor differentiation

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden has played a key role in developing your brand’s strategic narrative through a collaborative process with our employees and clients. The team assigned to our project has helped evaluate which elements of our company should be highlighted, and how to structure the story of our company for maximum impact. I feel that their approach has been deeply collaborative, thoughtful, and invested in our success. Through this process they have been able to craft strategic marketing and branding deliverables tailored to both internal and external audiences, aligned with our company’s identity and values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden has helped us develop a brand identity that goes far beyond just a logo. Through in-depth research, they identified what our company truly represents and organized insights gathered from both employees and clients. The information they collected and analyzed has provided us with a clearer understanding of how our clients view us, highlighting what we are doing well and where we need to improve. This insight has been extremely valuable to our discovery process, helping us refine our direction and better align with our audience's needs and expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Woden has been highly attentive to project timelines, working diligently to deliver results quickly and efficiently. Their commitment to meeting deadlines while maintaining quality ensures that our project progresses at a pace that perfectly aligns with our needs.

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was incredibly impressed with how effectively Woden articulated our employees' sentiments and captured the essence of what we stand for—an identity that was once unspoken. They have accurately expressed who we are, what we represent, and where we are headed, providing a clear and inspiring vision for our future.

Are there any areas for improvement or something Woden could have done differently?

No, they have been very thorough with our team and the process in which they have mapped out this project. 

BACKGROUND

Please describe your company and position.

I am the President & CEO of BMA Banking Systems

Describe what your company does in a single sentence.

We provide partnership, guidance, and technology services to propel community banks forward.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Better define the BMA brand.
• Develop a compelling brand story to increase market perception and awareness.
• Utilize brand story and pillars to further anchor and solidify company culture.

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sales funnel analysis including awareness, consideration and evaluation stages, customer experience, retention and advocacy. This included employee, customer, and key vendor interviews. Website analysis was also conducted to determine effectiveness of content and design. Woden also conducted market research regarding several market competitors. 

The scope included revision or development of our company purpose, mission, vision, values, and brand pillars. Additionally, the project also refined our brand and origin stories for use in anchoring company culture and strengthening marketing efforts. Key deliverables included:

• Employee and customer interviews and surveys
• Competitive research
• Market research
• Brand and origin story refinement and development
• Onsite seminar with key BMA staff
• Refinement of core values, differentiators, company vision and mission statements, brand personality, postioning, verbal identity, and narrative strategy
• Development of customer journey and personas, elevator pitches, product messaging, brand promise, and CX messaging/guidelines
• Development of transformation plan
• Coaching and collaboration, including editing existing materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes that demonstrate progress or success include:

• On-time completion of employee and client interviews and surveys
• On-time completion of on on-site seminar with 15+ BMA team members
• On-time completion of 100+ page StoryGuide detailing all updated brand items included in the project
• Delivery of recommended webcopy and key marketing materials copy changes
• On-going coaching and collaboration to advise and train key employees in deployment and application of above items

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were top-notch professionals who were patient when we had delays yet still managed to meet or exceed expected timelines. Not a single complaint about the team or project management. They pressed us when we needed to move without being unprofessional. They were 100% responsive to our needs and questions.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed with three things:

• They are really good at what they do. Turn-around times were always met and they are highly collaborative.
• They learned alot about us and our market and challenges in a relatively short time. I felt like they could intelligently advise and speak to our industry and company situtations.
• They are true partners. They are personable, friendly, and genuinely focused on helping us succeed.

Are there any areas for improvement or something Woden could have done differently?

I can't think of a single thing. When we had questions or disagreements about a direction or item, we talked these through and came to better results any time we faced a potential issue.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Wilmac Technologies

Describe what your company does in a single sentence.

Develop, sell, and support customer interaction technology for call centers, trading floors, and 911 centers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Clarify how to tell our story
• Align our marketing and sales messaging
• Generate pipeline

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden started by conducting research with our employees, customers, and partners to get a better handle of what we do and what defines us at Wilmac. They interviewed at least 10 employees, 2 customers, and 3 partners, and collected survey responses from a numer of customers. 

After this research, they assembled our Story Kernel, a 5-paragraph hero's journey story about the challenges our customers are facing and where we fit in the market. From there, we had a 5-hour Story Seminar session where we reviewed Wilmac's Brand Pillars - our vision, mission, core values, brand personality, and positioning. This was hosted on-site at our office and involved the entire leadership discussing these pillars. 

Finally, all of this information was put into a Story Guide, a 100+ page document that went into further detail and is meant to be a guideline for us moving forward. It included examples of messaging and targeting for different levels of the funnel and our core audiences. Now, we are working on the Story Accelerator, which is assistance with the application of this messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The 3 main deliverables - Story Kernel, Story Seminar, and Story Guide. The key wins for Wilmac are generating pipeline with our new outbound messaging. That is still in progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time and were dependent on Wilmac's responsiveness. The estimated timeline was approximately 3 months and we received those deliverables in that time. The Story Guide has taken the longest amount of time. Woden was very responsive and accommodating. 

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The premise and the ability of one of the company leader's (Ed Lynes) in understanding our business. Our business is very specific and niche and Ed has done an incredible job proving the value of their business. We likely wouldn't have gone through this project with him involved.

Are there any areas for improvement or something Woden could have done differently?

A little more clarity in what was expected and deliverables. The project timeline could've gone into more detail. Certain questions and asks came up that we weren't expecting, like information on the target audiences towards the end.

BACKGROUND

Please describe your company and position.

I am the COO of an IT company.

Describe what your company does in a single sentence.

We're a transformative solution partner that ensures organizations reach their operational potential through intelligent automation. Led by a visionary at the forefront of digital transformation, our company combines extensive industry experience and profound knowledge of emerging technologies with a relentless focus on guiding businesses through the complexities of successful automation. 

Our approach places humans at the center of everything they do by ensuring that intelligent automation is accountable, observable, and reportable. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Build messaging
• Help create brand excitement

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• Great culture fit
• Good value for cost
• Understood our challenges

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden produced several deliverables: a StoryKernel, StorySeminar, StoryGuide, and ongoing StoryAccelerator deliverables. These build on one another. The StoryGuide is a lengthy document consisting of the following chapters:

• EXECUTIVE SUMMARY.docx
• INFOGRAPHICS.docx
• STORYKERNEL.docx
• AWARENESS PITCHES OBJECTIONS CTAS.docx
• BUYER PERSONAS.docx
• CONSIDERATION PITCHES OBJECTIONS CTAS.docx
• DIFFERENTIATORS.docx
• ORIGIN STORY.docx
• BRAND PROMISE.docx
• PRODUCT MESSAGING.docx
• EVALUATION PITCHES OBJECTIONS CTAS.docx
• CUSTOMER EXPERIENCE GUIDELINES.docx
• CUSTOMER EXPERIENCE MESSAGING OBJECTIONS CTAS.docx
• BRAND ACTIVATIONS.docx
• EVANGELISM MESSAGING OBJECTIONS CTAS.docx
• APPENDIX.docx

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Too early to say. Their deliverables are very good. The ultimate outcome will be measured in the number of substantive conversations we have with qualified (current need, available budget) prospects led to us through our new messaging and brand identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not only did they deliver on time, but they did so in the face of periodic intransigence on our part (that is, we'd get busy and fall behind on reviewing deliverables, etc.). And they were available for the occasional emergency assistance, such as when we needed language for some marketing material in a hurry.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Since we started working with Woden, I've heard about a few other companies that approach marketing and branding as a matter of story telling. But it's still pretty rare, and we think it's a solid approach, one that made sense to us.

Are there any areas for improvement or something Woden could have done differently?

Occasionally, early drafts would fall into traps like using cliches or failing to connect the concepts we discussed with one another. But after a discussion or two the end product was always very strong.

BACKGROUND

Please describe your company and position.

I am the President of FileBank

Describe what your company does in a single sentence.

FileBank, Inc. provides secure document management, storage, and digital transformation services to State and Local governments, K-12, and businesses, helping them manage and protect their critical information.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• To establish "who" is FileBank
• To understand "why" our customer buy from us
• To establish as strategic brand voice internally and externally
• To reorganize and build upon the foundational layer of our brand for a future Website launch and rebrand launch

SOLUTION

How did you find Woden?

Cold Call

Why did you select Woden over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Ed Lynes (CEO)

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden performed typical discovery calls with key stakeholders, which built out the first deliverable, the Story Kernel," which dovetailed into one onsite workshop called the "Story Seminar" review/validation, which pulled in all of the internal/external interviews and research and ultimately building to the larger of the deliverables, a 100-page+- "Story Guide" blueprint document.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1) A cohesive awareness of who, what, and why FileBank is in business and what we do for our customers.

2) Content to support our presentations, proposals, and website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Like any engagement, the content collaboration had some scheduling conflicts, and questions arose around the messaging alignment. Even with this, the project timeline was met, and Woden continues to deliver quality deliverables and meet FileBank's needs.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

When their business development rep first contacted me, I liked the project scope's building blocks approach from StoryKernel, to StorySeminar to StoryGuide.  I was looking for tangible assets and outputs that I could put into practice for my team/website immediately.  I also was impressed when Ed took the reigns when the project needed his direct involvement.  The team and Ed's hands-on approach removed any concerns I had, and the finished product met our requirements.

Are there any areas for improvement or something Woden could have done differently?

Here’s a revised paragraph for better clarity in a feedback survey:

The meetings often focused too heavily on the ‘moral’ methodology and framework, which took away from the time we needed to work on the project itself. I raised this concern multiple times and believe the team heard me. The recalibration with Ed and Anya was crucial.

The original Story Elements didn’t resonate with the founder, and Ed’s adjustments to the Story Kernel and Story Guide significantly improved the final result. I think a workshop like the one Ed and Anya provided during my onsite visit would have been beneficial from the start.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Orkin Canada

Describe what your company does in a single sentence.

Orkin Canada is the nation's biggest and msot trusted pest control company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Develop our brand Ethos and compass into a brand story
• Define our brand pillars to align with our strategic narrative
• Help us launch it intern○ Create a foundation for our messaging both internally and with customersally

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Good value for cost
• Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The Woden team was able to take the foundational elements of our brand and provide a clear and concise story, the StoryKernel, to gain alignment with our team and talk about ourselves with customers. 
• Woden was able to dive deep into what makes us special in the industry. 
• They delivered on a story that we are able to utilize in every aspect of the business.
• Through interviews with team members and research into our market.
• Woden took the elements of our brand we outlined in our Ethos and brand compass and created our strategic narrative. 
• We took part in a StorySeminar working session facilitated by Woden where we crafted our foundational brand pillars, refined our story, and developed a plan to stand that story up within our organization. 
• Woden provided our StoryGuide, a comprehensive blueprint for aligning our strategy internally and sharing our story with our customers.
• Our strategic narrative captures everything our organization is about. It mirrors our customer’s journey and defines the unique role we play in their story.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After working with Woden, we were able to find more clarity and cohesion in our messaging, both internally and with customers. Through incorporating a foundational story that serves as the blueprint for how we operate as a team and communicate our value, we were able to take the key elements of who we are as a brand and boil them down into something everyone can rally around. 

This will improve our ability to highlight our unique position in the pest control industry, enabling us to have better sales conversations and give our team members the “why” behind the work they do every day.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Deadlines were met with no issues. 
• Always availble for discussiona dnmeetings when required.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden understood our brand culture and mission right away and put it into words and action with the StoryGuide.

Are there any areas for improvement or something Woden could have done differently?

Nothign comes to mind. Pleasure to work with and great results.